We talked to Stella Wong of Brand Soul about how they create exceptional brand design strategy through their distinct capabilities and she had the following to say about it.
First of all, how are you and your family doing in these COVID-19 times?
Stella Wong: We are doing well. Just minimize outdoor activities and stay at home.
Tell us about you, your career, how you founded Brand Soul.
Stella Wong: I am one of the most sought-after brand & Public Relations (PR) specialists in Malaysia.
I have over 13 years of proven experience in industries such as the likes of financial institutions, corporate training, food, and beverage (F&B), fashion, technology, and logistics.
I have been featured in local newspapers and often shared her views as a guest writer for Marketing in the Asia magazine and Go-eCommerce portal by the Malaysian Digital Economy Corporation (MDEC).
I represented Baker Tilly in the Social Networking Champion of the Year in International Accounting Bulletin Awards, and I successfully made it as the top two finalists (in 2014), and in 2015, I became one of three finalists in the world.
Most recently, I have been awarded the Game-changer of the Year 2019 by ACQ Global Award and has been featured in the Malaysia SME’s cover story on,” What’s in a brand that sells?” as well as Malaysia’s The Edge financial daily where I shared my insights on business resilience amid the Covid-19 pandemic.
I founded the company in 2016 with the aim to help companies of all sizes better manage their brands by developing a clear brand strategy, setting a consistent brand identity, and creating an effective marketing roadmap.
How does Brand Soul innovate?
Stella Wong: Adopting the cloud-solution to store important information so that we can access the data anytime at anywhere.
Leverage on brand strategy and digital marketing to grow and expand our business
How the coronavirus pandemic affects your business, and how are you coping?
Stella Wong: Many projects have been postponed due to the COVID-19 pandemic as clients/prospects are more careful with their marketing spending and concern about what lies ahead after this. In short, we need to constantly challenge ourselves to look for alternatives to keep our business going.
Did you have to make difficult choices, and what are the lessons learned?
Stella Wong: Perhaps it’s to stop growing the team for now due to a pandemic that hits almost every one of us very badly. We need to be extra alert in terms of spending but at the same time stay focus on doing what we are doing, improvise our growth strategy, and be innovative.
How do you deal with stress and anxiety?
Stella Wong: Meditation and exercise at home.
Who are your competitors? And how do you plan to stay in the game?
Stella Wong: I don’t really focus on what our competitors are doing. In fact, we focus more on how to better improve our work quality, our creativity so as to better serve our clients.
Your final thoughts?
Stella Wong: The Covid-19 pandemic may have affected many of us in business, but those who can react fast to the challenges and rebound quickly are set to reap the benefits when this storm has passed.