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Steve Limo Tells Us How FruityLOGIC Design has Demonstrated Creativity during the Pandemic

kokou adzo



Steve Limo, FruityLOGIC Design

First of all, how are you and your family doing in these COVID-19 times? 

Steve Limo: First of all, we are glad that we are doing quite well during the covid-19 pandemic.

Tell us about you, your career, how you founded FruityLOGIC Design.

Steve Limo: FruityLOGIC Design is a design company in Surabaya, Indonesia. We started in 2010, offering creative services in graphic design, web development, and branding for local and national companies.

How does FruityLOGIC Design innovate? 

Steve Limo: We started to diversify our effort and time to other online businesses back in 2014. Since then, we keep building other businesses aside from the creative business, thus making FruityLOGIC Design the motor behind other businesses.

How the coronavirus pandemic affects your business, and how are you coping?

Steve Limo: Like most businesses that are affected by the covid-19, creative business is also directly affected by the business majority. We have fewer projects than last year; therefore, we have to rearrange the staff timetable to suit the current workload. When we have extra time on hand, we did some work for our own businesses, such as reorganizing the online presence.

Did you have to make difficult choices, and what are the lessons learned?

Steve Limo: During the covid-19, we learned more about management and efficiency.

How do you deal with stress and anxiety?

Steve Limo: We have a corporate culture of being productive at all times. At least we have something to do; therefore, we try to fill in our time with work that we can do for other businesses we own. We would not say that we do not feel stress, anxiety, or bored with having to stay at home for all this time. However, we try to find something to do and learn new skills with the time we have rather than dwelling on the negative feeling.

Who are your competitors? And how do you plan to stay in the game?

Steve Limo: As a creative studio, there are many competitors locally. Many creative businesses sprout and grow, and the older ones have to adjust to the ever-changing environment and challenges. Every single one of the businesses has their own market, and the only way to stay in the game is just to keep surviving, in our case, both online and offline. Online presence is very important to us, and during covid-19, we invest more time and effort in building a stronger online presence.

Your final thoughts?

Steve Limo: Like life, whether we like it or now, businesses should adapt to the given condition, those who are unable to make the necessary changes will face a very hard time, and those who can flourish as a stronger business and keep on going on.

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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