Steve Molloy of Lomah Studios tells us how they strive to be creative, innovative to keep up with the ever-changing economic world we live in.
First of all, how are you and your family doing in these COVID-19 times?
Steve Molloy: When the winds of change blow, some build walls, and others build windmills. We adjusted as quickly as possible to create a work-life balance when our second daughter was born in April 2020. It involved working from home rather than our office in Sydney, buying more online software, and a good gaming chair for home.
Tell us about you, your career, how you founded Lomah Studios.
Steve Molloy: I founded the company in 2005 as there was a lack of good digital capabilities in Australia at that time. We innovated again in 2009 to become a mobile design firm and quickly grew the company to be mobile-first.
How does Lomah Studios innovate?
Steve Molloy: Innovation is important for every company in today’s business landscape. Business is changing, and it’s important to change with the times. Whether it’s small incremental changes and updates to radically shifting your business in new directions, change is a constant in both.
How does the coronavirus pandemic affect your business finances?
Steve Molloy: We were lucky during the pandemic to have many projects halfway through and therefore didn’t need to pitch for new work during the year. I was working 14 hour days on a platform to disrupt the healthcare industry and a few projects which weren’t too affected by the pandemic.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Steve Molloy: Our main concern was our staff and their wellbeing. We did need to let everyone know their jobs were safe and quickly adapted to working from home.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Steve Molloy: We adopted VOIP software for the team, such as Zoom, Google Hangouts and Skype, as well as new software such as the Adobe Creative Suite.
Did you benefit from any government grants, and did that help keep your business afloat?
Steve Molloy: We looked into Government grants and spoke to a few specialists in this space and didn’t take advantage of any of them. There was a Minimum Viable Product grant which we passed onto our client to take advantage of.
Your final thoughts?
Steve Molloy: Creativity is thinking up new things. Innovation is doing new things. During uncertain times, it’s important to adapt to change quickly. If it’s working, ask yourself, ‘how can we make it better and if it doesn’t work, eliminate it quickly.