Sudeep G. Samanta, Founder Photodilse.com tells us about photography.
First of all, how are you and your family doing in these COVID-19 times?
Sudeep G. Samanta: Covid-19 was the worst thing that happened to us, I lost my father because of Covid, and the situation can’t be expressed in words; however, we are still recovering from this phase. I hope everything will be fine soon.
I hope everything is fine on your end.
Tell us about you, your career, how you founded Photodilse.
Sudeep G. Samanta: I’m a Ph.D. scholar at IIT Bombay.
I have founded a web-based photo-sharing platform, “Photodilse,” which allows anyone from an amateur using a point-and-shoot camera to a professional using full-frame, high-end models to share their work.
So now, you might think that how a chemistry researcher develops a website that is related to photography and become an entrepreneur, Total confusion!
Well, the story dates back to a time when I couldn’t even spell the word ‘Entrepreneur’ correctly. After my boards, I got involved in a particular network marketing company that sold online computer courses. A struggle of 6 months did not turn out to be financially useful; however, it changed my perspective of entrepreneurship forever. I became more interested in web designing and developed a few websites in my initial days. The importance of owning a brand of our own was soon realized, and after that, I worked on several projects, but Photodilse has been the most successful one.
Photography is my favorite hobby. This hobby later turned out to be the founding stone of Photodilse
How does Photodilse innovate?
Sudeep G. Samanta: Photodilse is one of its kind website in several ways. Unlike other sites, it doesn’t just feature top photographers, but we believe in sharing the work of amateurs. Most photography websites would reject the work of amateurs, saying it wouldn’t meet their standards. We, however, publish the art of enthusiastic and deserving photographers, thus providing them with an exclusive platform to share their talent at the international level.
Photodilse becomes so famous across the globe because we do not follow a dedicated marketing strategy. We use social networks to spread our website.
Our only way to market our product is through what we term as ‘Auto-marketing.’ We feature the work of others, thereby helping them spread their wings, and they, in turn, help us to spread our website. Each time a person shares the link of his images or interview, he or she is indirectly marketing our website. In this way, we turn people into’ Stars,’ and they turn us into ‘Superstars.’
A lot of our readers are solely because of the fabulous art displayed on Photodilse.com.
How does the coronavirus pandemic affect your business finances?
Sudeep G. Samanta: Actually, on the business front, covid-19 gave us new opportunities to innovate business strategies to helps us grow.
Achievements of Photodilse? Photodilse, since its inception, has been able to publish photographs of more than 100 photoartists from all over the globe. Our club of photo artists’ includes from amateurs to those who are renowned around the world for their work. Some of the elite photographers on Photodilse are Mr. Sudhir Shivram (Wildlife), Mr. Shikhei Goh (Macro), Mr. Vicky Roy (Contemporary Art), Mr. Luv Israni (Fashion), Mr. Dharma Chandru (Sport), Ms. Rathika Ramaswamy (Wildlife), Ms. Marina Cano (Wildlife), Mr. Rohan Reilly (Monochrome), Mr. Caras Ionut (Fine Art), Ms. Elena Kallis (Underwater), Mr. Osman Ghani (Wedding) and many more.
Photodilse has amassed over 10K photographs, 100K visitors, and 1M page views in just a few months.
Apart from the figures, the fact that we are creating a club of photographers is what gives us utmost pleasure. A community where a German photographer is mentoring and guiding a Delhi-based amateur artist and an artist from Israel is sharing his work and gaining fans and followers from India and Indonesia.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Sudeep G. Samanta: We are very customer friendly, and all our viewers, readers, and customers can connect with us through Social Media
Your final thoughts?
Sudeep G. Samanta: When we started Photodilse, one of our aims was to create a stock Website for selling photographs; however, very soon, we realized that the task at hand was not easy without any prior experience and lack of legal knowledge and ideas was scrapped. We decided to publish photographs and interviews without charging a penny. However, now after the success, Photodilse has achieved, we have been recommended by several renowned artists to transform Photodilse into a Stock-Photo Website. We are working on a creative model that will incorporate various changes into the website, making it a Photo publisher and seller!
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