First of all, how are you and your family doing in these COVID-19 times?
Sue Hrim: Good! Doing well, thank you. We have been careful, doing our part, keeping our circle small to keep everyone as safe as possible.
Tell us about you, your career, how you 83bar.
Sue Hrim: I have been a nurse for 35 years. In the mid-1990s, I decided to apply my medical skills and move into clinical sales and marketing. I have always enjoyed developing medical models and teaching. Having built other companies around the DTC marketplace, we identified a need. Consumers wanted more control of their healthcare and sought help to navigate these difficult and uncharted waters. My partner and I started 83bar, LLC, to help consumers find potential solutions to their needs that they may not have found through the traditional medical model.
How does 83bar innovate?
Sue Hrim: We have always been proud of our ability to be ahead of the curve in direct consumer services, offering unique approaches to meet consumer needs, identify areas in healthcare in which consumers feel their needs are poorly met.
How the coronavirus pandemic affects your business, and how are you coping?
Sue Hrim: We have been well-positioned to continue meeting our clients and consumer needs through this pandemic. We remain fluid and flexible to adjust as this continues to evolve. Given the scenario of so many working from home now, we find consumers are engaging at an even higher level.
Did you have to make difficult choices, and what are the lessons learned?
Sue Hrim: 83bar has “stayed the course.” We had a good strategy for growth, and the pandemic actually accelerated it.
How do you deal with stress and anxiety? How do you project yourself and 83bar in the future?
Sue Hrim: We all must find a way to balance the stress of this situation professionally and personally. We’re proud of our team at 83bar for their ability to adjust and flex to this changing situation. Digital healthcare marketing’s effectiveness has been validated in this critical time in the world, and we remain committed to strong growth as we enter 2021.
Who are your competitors? And how do you plan to stay in the game?
Sue Hrim: We have nuances, unlike other digital marketing companies, and have been the first patient activation company establishing a new standard in the industry. It is our goal to continue in this path, listening to consumer needs and demands.
Your final thoughts?
Sue Hrim: In addition to managing the business, I published two books during the pandemic, co-authored with my business partner, Bob Baurys.
· EMPOWERED: Your Guide to Conquering Prediabetes
· FIBROMYALGIA & FATIGUE: Your Guide to Taking Control