First of all, let’s define a backlink. A backlink for a particular website refers to a link of that website on another website. For instance, if you an article on your blog and you link a particular website within your content, that link is referred to as a backlink for the website you have linked. Backlinking is some form of digital citation and can be seen as a vote of confidence to the website being backlinked. As a small business, getting backlinks will help you get more traffic and also build trust among your website visitors. Backlinks have many positives that they can bring to your business. In this article we are going to discuss some of the benefits for getting backlinks and how you can get backlinks for your website.
- Backlinks build trust
When someone views content on a particular website and they find a link to your website within the content, they will most likely see your website as one they can trust based on the context in which your website was linked. At the end of the day, such a user could keep coming to your website looking for content that is similar to what they were reading about on the website your backlink appeared. This will in the long run increase traffic for your website
- Backlinks improve your website’s ranking in the search engines
It is no longer a secret that search engines favor websites with backlinks. This is because search engines look at websites that are backlinked as authentic and to be having content that users are looking for. So, getting backlinks from good quality websites will surely see you get higher in the ranking of most search engine algorithms. However, it should be noted that most search engines are now able to detect fake backlinks. So, you will only be ranked higher if the backlinks are from authentic websites with quality content
- Backlinks will expand your audience
Getting backlinks will help you get some traffic from the website where your site was linked. If you get backlinked on several websites, your audience will start to grow in the long run. This is because in most cases a website that puts your link in their content will often have an audience that looks for content related to yours. So, at the end of the day, you will get the right traffic for your website from such backlinks.
How to get backlinks for your website
After knowing the benefits of getting backlinks, the next question I am going to answer is how do you get these backlinks. There are several ways you can have your website talked about on other sites. The strategies below are what you can use to get quality backlinks for your website
- Guest posts
Some blogs do accept guest posts. As a website/blog owner, you need to search for these blogs and start creating guest posts there. Within the content or right at the bottom of the content, you can add a link to your website. This will not only grow your reputation as a content creator, but it will also increase traffic for your website.
- Use internal links within your blog posts
While writing a blog post, it is always important to add links to your previous articles that can further explain the topic you are tackling in that particular post. Internal links may not directly increase your search engine rank, but they will make your website visitors stay longer on your website. This will in the end indirectly increase your rank is the search engine algorithms. This is because search engines will see your website as one that has quality content due to the time visitors spend on the site
- Request popular blog owners in your niche to backlink your website
If your website is new, it may be hard at the start to have your site linked on other websites organically. You may have to get out of your comfort zone and get in touch with journalists and popular bloggers and request them to link your website in one of their future blogs. Some of them may ask for a fee, so you should be ready to pay some money. For better results make sure the link you provide to the influencers is for one of your best articles so that readers are not bored when they follow the link.
- Get interviewed
Look for possible interviews within your niche and share with those responsible for the interviews what you can contribute. This way, you will be able to have your website link mentioned somewhere in the interview.
The power of back-links can never be underestimated. This is because a good percentage of traffic to the various sites always comes from other websites. It is not a common scenario in this era for someone to punch your website URL direct into the browser. Unless those who are already aware of your website and have liked the content, you create. To get traffic, one of the most tested ways for growing your traffic will always be getting backlinks. At all costs, you have to find ways of getting quality backlinks for your websites
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