Theodoros Moulos, CEO and founder of GrowthRocks tells us how the growth hacking agencies design and implement growth plans.
First of all, how are you and your family doing in these COVID-19 times?
Theodoros Moulos: We are staying safe and trying to survive one lockdown after another, hoping that soon will be part of the past.
Tell us about you, your career, and how you founded GrowthRocks.
Theodoros Moulos: I have a very diversified academic background from psychology to accounting and computer science to MBA. So, as a restless guy, I was, for many years, the disappointment of my parents, who believed that I would never find what to do in my life. I made the best out of my diversified profile by overtaking managerial roles in various companies and countries and by running consulting teams in consulting firms, and building mark tech products. And then it hit me. I heard about growth hacking, and finally, I knew this was where I belonged. I decided to create Growthrocks to pursue my dreams, combining business aspects with technical aspects to achieve great results for the company and our clients. The rest is history. That was five years ago.
How does GrowthRocks innovate?
Theodoros Moulos: We offer a holistic approach to digital marketing. We never let excuses rule, but we are taking control of every step of our client’s growth, from building the proper messaging down to converting visitors into ambassadors. But we go even beyond that via our Growth Hacking University, at which we train founders, startuppers, consultants, and even our competitors, fellow digital marketers. Also, a big part of our innovation process is that we build our own saas products and marketing tools.
How does the coronavirus pandemic affect your business finances?
Theodoros Moulos: Being growth hackers, pivoting, making quick adjustments, and finding opportunities where others see barriers is an important part of our mindset. The coronavirus pandemic unlocked new growth opportunities for our clients and for us.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Theodoros Moulos: We didn’t have to make difficult decisions but difficult realizations which led to the lessons learned. All the team had to realize that while guiding our clients through this difficult era, project ownership was most important than ever, and whoever is not prepared for the unpredictable cannot be a part of a powerful growth hacking team.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Theodoros Moulos: Working in 16 countries, we never met face to face with most of our clients or partners. Still, the pandemic worried us a lot because we are not only concerned with how it would affect us and our business but also everyone around us. A year later, we can really say that this pandemic united us all.
We supported our customers with all our powers and did all the extra miles necessary to adapt quickly and make the most out of the new opportunities that arose for them. The acknowledgment of our efforts brought us closer to our customers. As for tools, in times of quick decisions, a/b testing and concrete data analysis are of the highest importance. You can find our favorite tools at www.growthjunkie.com
Did you benefit from any government grants, and did that help keep your business afloat?
Theodoros Moulos: No. We are very happy that we are operating in a booming environment where everyone goes digital.
Your final thoughts?
Theodoros Moulos: Always be prepared to face the unpredictable and stop at nothing until you succeed.
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