Thor Harris, CEO of Percepture tells us how his team of professionals is ready to take your brand forward and really move the needle.
First of all, how are you and your family doing in these COVID-19 times?
Thor Harris: We are all doing well, staying healthy and very optimistic. We are keenly focused on keeping our spirits high and our colleagues working as much as possible!
Tell us about you, your career, how you founded Percepture.
Thor Harris: I founded the company in 2004 with a focus on helping B2B companies utilize public relations to help drive highly qualified sales leads. While the tactics have changed to digital advertising, video development and search engine marketing, that founding pillar remains in place today.
How does Percepture innovate?
Thor Harris: Because we have a deep partnership-like relationship with our clients, we take many of our innovation cues from their needs. We look at our clients’ organization as a whole, not just the marketing department. We fully understand their entire ecosystem, from manufacturing to operations to product development to sales. Knowing the opportunities across the entire company allows us to present solutions to problems, not just the next “shiny object” in marketing. We also take our cues from other great marketing minds and organizations and incorporate them into our solutions. We love to learn from our peers and our clients alike!
How does the coronavirus pandemic affect your business finances?
Thor Harris: While so many companies are struggling, our business has continued to flourish. Admittedly, it has created a small sense of survivor’s guilt. But we overcome that by focusing on the fact that we are hiring aggressively and deploying meaningful sales lead generation programs through digital advertising and marketing. The need for digital marketing and advertising during a time when companies cannot travel to trade shows, host meetings or attend customer events has grown exponentially. We’re also projecting that once travel and trade shows are up and running again, the need for digital, and the tangible ROI it delivers, will remain a significant part of many companies’ sales and marketing programs.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Thor Harris: The strength of our client relationships are a foundational element of our company culture. So during the crisis, we were able to openly communicate with our clients in real time, allowing us to help them in faster and in more meaningful ways. We’re so grateful for the level of trust our clients have shown in our relationship and in our strategic council. It has made the relationship and our mutual business much stronger.