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Tim Wright of twintangibles Tells Us About the CrowdAsset Model

kokou adzo



Tim Wright twintangibles

We talked to Tim Wright of twintangibles on how they help organizations solve problems and create value using the crowdeconomy and this is what he had to say.

First of all, how are you and your family doing in these COVID-19 times?

Tim Wright: We are all doing fine. There are many worse things in the world than Covid-19.

Tell us about you, your career, how you founded twintangibles.

Tim Wright: Twintangibles came out of some research and a series of conference papers published by the business’s co-founders, written on digital collaboration and the crowd economy. As a result of posting these, we individually received many inquiries about how to actually “do” the things we were advocating in the papers and founded the company to respond to those inquiries. Here we are many years later!

How does twintangibles innovate?

Tim Wright: We actively seek it out by external scanning and through a culture of rapid experimentation. As a distributed company with many associates worldwide brought on board for specific projects, we are fortunate to have lots of new thinking access. As in much of the crowd, economic value is found outside of the organization – and that is so often the case with innovation. We understand that being open to different styles and approaches provides room for the novelty to emerge and good ideas to be adopted. It would be best if you had an open mind and strong fundamental values to accommodate them.

How the coronavirus pandemic affects your business, and how are you coping?

Tim Wright: We have been tremendously busy. Having spent many years advocating the opportunities available for business by adopting digital and crowd models, we have found that the imperatives and stresses that lock-down has, unnecessarily, placed on business have forced them to explore the opportunities from a stance of resilience and survival. The trick for them now will be to use this as an opportunity to get ahead of the game and future proof their businesses by mainstreaming digital and crowd-based approaches. We have also been busy because our new book “CrowdAsset – Crowdfunding for Policy Makers” has just been published, and there is always a lot to do when something like that happens.

Did you have to make difficult choices, and what are the lessons learned?

Tim Wright: Not really, business as usual for us. 

How do you deal with stress and anxiety?

Tim Wright: Exercise and ClassicFM!

Who are your competitors? And how do you plan to stay in the game?

Tim Wright: This type of boutique management consultancy is not an incredibly crowded space. We offer a niche, and as we are always researching, innovating, and developing, we can, hopefully, stay fresh and ahead of the pack. We get a lot of repeat business, so we need to keep our clients happy and create value. If we keep doing that, we should be fine.

Your final thoughts?

Tim Wright: There has been terrible damage to the economy due to the Governments’ actions and decisions in the face of Covid-19. It is going to cause a very long term and lasting harm. But, we do at least have an opportunity to rebuild a much more inclusive economy and infrastructure if policymakers adopt a more crowd empowered approach to re-establishing. So, in a way, we should look for the opportunities and positives that could come out of this to do things better as we rebuild.

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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