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Build your own company, not a homogenous blend of your competition says Timetastic’s Founder Gary Bury

kokou adzo



Gary Bury Timetastic

Tell us about you, your Career, how you Founded Timetastic

Gary Bury: I qualified as an Accountant at 25 and switched over to work in businesses rather than in the public practice of preparing accounts for others. But as my career progressed, I moved away from numbers into general management.

I’ve worked in Chemical Companies, Finance Companies, and the Property Industry. Eventually, I ended up as CEO of a text message company for 8 years. We sold that text message company in 2014, which led me onto founding Timetastic with Matt Roberts.

How does Timetastic Innovate?

Gary Bury: I think innovation is a cultural thing; you can’t write a process or send a memo out telling your team to innovate. It comes from the heart, from enjoying your work and believing in what you are doing, from caring about your customers and wanting to see your company move forward. When your whole team works together harmoniously, that’s when innovation comes naturally.

How the Coronavirus Pandemic affects your Business, and how are you coping?

Gary Bury: We are fortunate in being a full team of remote workers, so we were already set up at home; there was no change there. We saw signups trail off, but nothing too averse. We were more focused on helping our clients get through the problems caused by closing businesses; to that end, we offered a discount scheme to our clients that were badly affected by the virus.

Did you have to make Difficult Choices, and what are the Lessons Learned?

Gary Bury: Not really. We’ve setup Timetastic as a relatively simple product and company, we have a clear vision and avoid complexity. I think that clarity, that vision, means decisions flow naturally.

I’ve worked in businesses where I’ve had to make difficult decisions on an almost daily basis; it’s horrendously stressful. Perhaps that’s the lesson I’ve learned that has carried forward to how we now operate at Timetastic.

How do you deal with Stress and Anxiety? How do you Project yourself and Timetastic in the Future?

Gary Bury: You can mitigate a lot of stress and anxiety by having a clear vision and direction by learning the limits of what you’ll do and how to say ‘no.’

I’m fortunate that Timetastic is successful, so I don’t have to worry about the financials or where the next customer will come from. I appreciate the value of that position, and I know many people don’t have that luxury.

Time off, though, that’s the cure for me. My wife has a knack of spotting when I’m starting to stress, perhaps overworking. Sometimes a single day off or long weekend is enough to refresh me.

Who are your Competitors? And how do you plan to stay in the Game?

Gary Bury: Arh, this question of competition. Truth be told, we don’t really care who our competitors are or what they are up to. You can obsess over your competition to your detriment, analyzing your competition won’t help you move forward, it won’t help you differentiate. You have to find your own path, think about the problem you are trying to solve, and apply your own unique thought to the process. Build your own company, not a homogenous blend of your competition.

Your Final Thoughts

Gary Bury: You should enjoy your work, we spend a lot of time working with others, if you don’t enjoy what you do or the company you work for, it’s really time to look for a new one.

Your Website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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