INNOVATORS VS COVID 19
Corona Forces Companies to Become More Digital

We talked to Tobias Rydell, Founder of Clever Compliance AB, about product compliance system for enterprises and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Tobias Rydell: Fortunately, all of us are healthy, even if the situation has restricted us from meeting each other as much as before.
Tell us about you, your career, how you founded Clever Compliance.
Tobias Rydell: I’m educated as an Electronics Design Engineer to start with and started working with product design. However, pretty soon, I noticed that it wasn’t just to design a good product; you also had to get it approved for the market you were about to sell it to, and that was sometimes harder than the design process itself. This led me into the certification industry, where I worked for ten years. During that time, I noticed how complicated this area was and the lack of innovation within this industry. Finally, I decided to do something about it and started my own company with the goal of streamlining this process.
How does Clever Compliance innovate?
Tobias Rydell: Clever Compliance has developed a compliance management system that helps businesses with their products’ certification. By applying AI and smart algorithms, we streamline a complex area and save time and money during the certification process of a product.
How does the coronavirus pandemic affect your business finances?
Tobias Rydell: Fortunately, we haven’t been impacted that much. Companies still need to certified products.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Tobias Rydell: We have been able to keep all our employees, which we are very happy for.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Tobias Rydell: We are not that customers are more willing to take digital meetings now and before.
Did you benefit from any government grants, and did that help keep your business afloat?
Tobias Rydell: Yes, we got the grants for korttidspermentering, which was very helpful.
Your final thoughts?
Tobias Rydell: I believe that the Corona pandemic forced companies to become more digital and rethink their business structure. In my opinion, this is very positive.
Your website?

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