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Tuhin Banik of Thatware Tells Us About Its Digital Marketing Services and Covid-19

kokou adzo



Tuhin Banik Thatware

First of all, how are you and your family doing in these COVID-19 times? 

Tuhin Banik: I’m fine, and my family is safe too. We followed every possible rule of Covid-19 by avoiding large crowds, busy places & wearing a mask 24*7. But our work didn’t come to an end. We worked hard together.

Tell us about you, your career, how you founded Thatware.

Tuhin Banik: As an individual, I frequently help change the industrial marketplace’s landscape with some of the most advanced technologies ever prevailed. I found the company in 2018, which emerged as a part of a project from its previous subsidiaries and now became an advanced digital marketing company using AI and ML. Thatware is a fast-growing AI-based company. The founder is Google certified with over a decade of experience in handling advanced digital marketing solutions and other data science fields. 

How does Thatware innovate? 

Tuhin Banik: Thatware excels a lot in advanced digital marketing services and solutions such as semantic engineering, Natural Language Processing, Search engineering, Networking, Machine learning, AI, Data mining, advanced SEO, Technical SEO, website audit, Conversion rate optimization, Online reputation management, and many more. Thatware also worked with many Fortune 500 companies and focused mainly on tier 1 countries, and a majority of the work culture of the company lies in research and technical aspect.

How the coronavirus pandemic affects your business, and how are you coping?

Tuhin Banik: Covid-19 affects our company in a much more personalized way. By building an effective digital strategy and observing our customers much more closely. During Covid, we worked from home because The internet is the only place which is not for quarantined consumers.

Did you have to make difficult choices, and what are the lessons learned?

Tuhin Banik: Yes, running a business every day is challenging, and we have to make some tough decisions each day. Some go our way, while some do not.

I learned the day that you have to be at your best each day to take some tough decisions to write your own success story.

How do you deal with stress and anxiety? How do you project yourself and Thatware in the future?

Tuhin Banik: By examining the values and living by them. The more actions reflect, I believe, the better you will feel, no matter how busy your life is. Use your values when choosing your activities. This is how I deal with my stress & anxiety.

Determining the company’s greatest pain points and concerns, as well as its greatest strengths, is key in determining existing and potential business opportunities. An actual valuation of the company provides a scale from which business opportunities can grow.

Who are your competitors? And how do you plan to stay in the game?

Tuhin Banik: I believe Neil Patel is my biggest competitor. And to stay in the game, I will come with a more innovative and technologically advanced process like Advanced SEO using AI.

Your final thoughts?

Tuhin Banik: Our central vision is to help peoples and businesses who want to take their online presence to a whole new level. And it has been one of our many thoughts from day one itself. We believe in putting business needs first, and this is why we continuously create various resources, strategies, plans of action, and researches to help ease the challenges of internet marketing. We also work hard and put countless days into our efforts in making online marketing delightful.

Our sole vision is to enhance the world of search engine optimization and digital marketing using cutting edge technologies such as NLP, AI, data science, deep learning, and much more. We want to revolutionize the entire digital marketing industry with the help of cutting edge search engineering practices.

Your website? 

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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