Every Crisis Brings New Opportunities

We talked to Vadim Peskov of Diffco about its mobile apps powered by AI and computer vision.

First of all, how are you and your family doing in these COVID-19 times? 

Vadim Peskov: My family and I are doing great. Thank you for asking. In the first few months, we tried to deal with the “work from home” situation, and now it’s a new normal for us. I think we adapted fully and feel pretty comfortable now. 

Tell us about you, your career, how you founded Diffco.

Vadim Peskov: We founded Diffco in 2008. As you remember, it was a year of a financial crisis. Although it seems like not the best idea to open a new business during the downtime, it actually can be very beneficial to start your own company during a crisis for many reasons. Just to mention a few – many talents are looking for work, less competition in a market and investors are looking for innovative companies to invest in. In the beginning, our major expertise was in web applications. Currently, Diffco focuses on mobile applications and AI. 

How does Diffco innovate? 

Vadim Peskov: Our team consists of extremely open and curious people. We always test the hypothesis, use many different technologies, and stay flexible; this allows us to make wonderful products. We also like new challenges that make us take complicated projects and bring innovative solutions for our clients.

How the coronavirus pandemic affects your business, and how are you coping?

Vadim Peskov: No doubt that the pandemic is a difficult time for the whole world, and we need to focus on bringing value to our communities like never before. We realize that things have changed significantly, and now we have a new reality, so we did our best to adjust as quickly as we can and continue creating. 

Moreover, we couldn’t stay away and wanted to contribute to the fight against the pandemic. We launched a nonprofit project, StopCorona– an intuitive and simple informational service that provides global and regional statistical information about the COVID-19 outbreak. We truly believe that openness and availability of such data would help to increase social attention and decrease the upcoming pandemic impact on society.  

Did you have to make difficult choices, and what are the lessons learned?

Vadim Peskov: When running the company, one is making difficult choices almost every day. The best lesson I learned is that you cannot be prepared for everything, and have to stay open-minded and very flexible to be able to adjust to any market situation. The recent events with the pandemic is a clear example.

How do you deal with stress and anxiety? How do you project yourself and Diffco in the future?

Vadim Peskov: Spending time with my amazing family helps me a lot, so I usually try to spend my weekends with my wife and our beautiful daughter and be present with them. Also, my hobby helps a lot – I’m a pilot. When I am up in the sky, I fully disconnect from all of the worries and enjoy the process. It’s just sky, silence, breathtaking view, and I – true meditation. In regards to the future, I, together with our amazing Diffco team, are fully dedicated to continuing helping businesses around the world to grow and shine by assisting them in creating efficient and successful mobile apps using the latest AI technologies.

Who are your competitors? And how do you plan to stay in the game?

Vadim Peskov: The market we are in is huge and very competitive. Our main competitors are technology companies in mobile app development and AI. In any market, the companies that reach true success are those who truly care about their customers. We at Diffco love our clients, always listen to their needs, do everything we can to bring them success, and make them happy. As you can see, our strategy to overcome our competitors is simple – continue delivering happiness to our clients by focusing on bringing useful and innovative solutions to their needs. 

Your final thoughts?

Vadim Peskov: The world is facing a tough time now and needs excellent ideas, exceptional innovations, strong entrepreneurs, and the best technologies to fight the pandemic and keep the economy growing. There are many technologies that have enormous potential, especially now. AI is one of them. I believe that artificial intelligence will make a massive contribution to the success of our future, and now is the perfect time to start or continue to actively leverage AI in your business.  

Your website?

https://diffco.us/