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Vegan Check App is a becoming the centralized access point for vegans and eco-conscious individuals. Meet the Founder Wagner Rosati

kokou adzo



Wagner Rosati Vegan Check App

First of all, how are you and your Family doing in these COVID-19 Times?

Wagner Rosati: I’m doing well, thanks for asking! I don’t live near my parents, but we are more closer than before. We’re protecting ourselves and facing this period positively.

Tell us about you, your Career, how you Founded Vegan Check App

Wagner Rosati: I have a degree in Advertising, and over 15 years of experience in Ad Agencies and Web studios, across a range of industries. I’m conversant with the concept ideas to the final product.

I’ve been vegan for over 6 years, and I felt the need for an app to help find plant-based products and services near me, without having to Google or ask people on social media.

I created the concept and designed the interfaces of the app, but the goal was to add on my portfolio to help me find a job as a UX Designer. The feedback from users about the app encouraged me to build the app, and I also wanted to use my skills as a designer to do more for animals.

How does Vegan Check App Innovate?

Wagner Rosati: Vegan Check App is a centralized access point, an online platform and community for vegans, vegan-curious, and health and eco-conscious individuals who are in a constant quest for 100% cruelty-free and plant-based products and services. It helps people stay in-the-know about the current and new products, as well as where the find them. The commodities must be vegan and vegan-friendly.

vegan check

How the Coronavirus Pandemic affects your Business and how are you coping?

Wagner Rosati: The pandemic situation changed everything I was planning for the app. The government announced lockdown the week I was supposed to launch the app, so I had to halt the event. However, it was already available for download.

During this period, I posted as many products as I could, to have some content when people start using the app. This is a collaborative app. I learn from others, and the app relies on people who use it to populate content.

I also encourage people to use the app to help each other by letting them know where to find the products they need. People don’t want to spend that much time in the groceries reading product labels, and the app is a great solution to this situation.

Did you have to make Difficult Choices, and what are the Lessons Learned?

Wagner Rosati: The biggest lesson is that we can always come up with some creative ways for improving things,  especially when they seem dark. We can reinvent ourselves, understand the moment and try to make a change.

How do you deal with Stress and Anxiety, how do you project yourself and Vegan Check App in the Future?

Wagner Rosati: I try to be very realistic to the current situation, understand that this is a temporary experience, and there is nothing I can do about it, besides collaborating to stop the spread by adhering to the recommended measures.

Being close to family and friends is also something very important to do, and also engage in sports and walks every day.

My goal is to make the Vegan Check a to-go-to app when people are looking for vegan products or services or want to learn more about the course and get involved with the community.

I want to be able to support sanctuaries thru donations and part of the revenue the app generates.

Who are your Competitors? And how do you plan to stay in the Game?

Wagner Rosati: There are a few vegan apps around, but most are related to the restaurant locator. Abillionveg is the closest one I believe has a similarity, but I still don’t see them as competitors, we have different approaches.

To stay in the game it’s necessary to continue to improve the app, understand people’s needs, and listen to the vegan community. There are many features to be added, and that’s the goal, be able to improve more and more.

The outcome is for animals not to be used as products, enabling people to realize how they can help this happen in a socially fun way.

Your Final Thoughts

Wagner Rosati: Running a business can be difficult, sometimes you follow all the steps to get success in your project, you dedicate efforts to it, and at the end, the market gives a slap in the face, and this is where many people give up.

Some people believe they will be happy when they conquer something.  We need to understand that’s part of the journey, and during this process, we can’t forget to be happy.

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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