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Vincent Bezzina Endeavour

Vincent Bezzina tells us how Endeavour 3DSecure brings unparalleled experience in all aspects of Card-not-Present Payments and Fraud Prevention.

First of all, how are you and your family doing in these COVID-19 times? 

Vincent Bezzina: Clearly Covid is a big disruptor. My main concern after health was education. We were lucky that education did not suffer much in the end, but I know for a fact that many children’s education has suffered greatly.

There is also a psychological part of covid, it definitely starts to play tricks with the mind and contributes to stress in ways hard to quantify.

Working remotely makes it even harder to maintain a work-life balance, even if we were probably not doing such a great job before!

Tell us about you, your career, how you founded Endeavour 3DSecure.

Vincent Bezzina: The company was founded because we saw an obvious need for the services we provide. I think this is what drives entrepreneurial engineers, and I chose those words carefully because entrepreneurship by itself invokes thoughts of business and riches. Entrepreneurial engineers and I identify as one, see a problem that needs to be fixed. Many problems are not even immediately – some are future problems, or the solution requires so many milestones and intermediary steps to get there that it will take years, literally a journey – this is what is called visionary. Then there are entrepreneurial engineers who are disruptors; they perceive situations that are maybe overpriced or industries that have grown powerful and complacent over-charging and actually holding back innovation – these situations are very powerful stimulants for entrepreneurial engineers, and again you hear a lot about disruption as many companies are using technology and innovation to reshaping the very foundations of our society.

How does Endeavour 3DSecure innovate? 

Vincent Bezzina: Vision is very important. Most companies are always looking for ideas. Many are reacting to new trends. The truly great ones set out to change the world – essentially, they can envision things done differently and work tirelessly in that direction. Innovation is not glamorous, it’s hard work, it’s grimy, and it has many disappointments. But being part of this process is special and rewarding in its own ways.

How the coronavirus pandemic affects your business, and how are you coping?

Vincent Bezzina: Being in ecommerce and in particular providing 3DSecure to prevent fraud, our services were in great demand. With Covid, everything went online, and that saved lives and allowed some level of normality to continue. Working with our partners, we were extremely busy helping businesses across the globe go online while preventing a catastrophic escalation of fraud. Covid has accelerated by many years digital trends in remote interaction, and Digital Identity is the key to making this work.

Did you have to make difficult choices, and what are the lessons learned?

Vincent Bezzina: Always. Courage is fundamental. Knowing the right decision is important, the hard part is having the courage to make those decisions.

What specific tools, software, and management skills are you using to navigate this crisis?

Vincent Bezzina: Working with clients around the globe 24/7, we were already very well positioned to deal with Covid.

The main challenge is not working remotely but working SAFELY and SECURELY. Between plans for business continuity and our need to be on call 24/7, we had these preparations in place.

Who are your competitors? And how do you plan to stay in the game?

Vincent Bezzina: Our competitors are many, big and small. But I think it’s more important to focus on the consumers, the people who use our services, both other companies and in turn their clients. Companies get obsessed with competitors when they should be focusing on their clients and even the clients of their clients!.

Your final thoughts?

Vincent Bezzina: The best time to solve a problem was yesterday. Unexpected things happen and will continue to happen. Covid, as bad as it is, it’s only a wake-up call. There are far greater dangers that face humanity. We are now witnessing extreme weather, and we could in the future face global challenges with food supply. Our world is very fragile, if a container ship can bring to a halt global traffic, what hope do we have to control nature itself.

So we need to work even harder to fix problems today and not pass them on to the next generation. We need to be ready for the unexpected, and we need to be humble enough to know how fragile we are. If and when we beat Covid, let’s have the humility to understand our place in the universe and not think we are the masters of the universe.  

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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