We talked to Vinita Khandelwal Rathi of Systango Technologies on how they leverage upcoming technologies to ensure their clients stay future-proof in this technological revolution and here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Vinita Khandelwal Rathi: Everyone is doing great. Thank you for asking.
Tell us about you, your career, how you founded Systango Technologies.
Vinita Khandelwal Rathi: I am the founder of Systango Technologies and Studio Fintech, an arm specializing in Fintech and Blockchain. We are an end to end digital agency, we help discover, build and launch digital products. We also augment our client technology teams with our staff. We have done this for some very large companies like Grindr, Dialpad, Deloitte, Oracle and Porsche along with several early-stage startups.
My love for the latest tech stack, underpinning trust, ethics, security and desire to bring transparency, led me to launch a dedicated product lab Studio Fintech geared to build technology solutions for FinTech and Blockchain innovations. The aim behind the inception of Systango is that the company caters the needs of every business striving to execute digital transformation and eventually help in their upliftment.
I worked at Goldman Sachs for around 5 years before I started the entrepreneurial journey. I am a technologist at my core.
I am also a very active member of Women in Tech community London having founded Women Hack for Non Profits and Women Who Code London.
How does Systango Technologies innovate?
Vinita Khandelwal Rathi: We try to remain ahead of the curve. We do a proof of concept with pretty much every technology that comes out to make sure we understand the pros and cons of it and help our clients make the right decision.
Most software vendors have a hard time aligning their interests with young companies and so do not internalize essential concepts for startup technology development such as those of validating early, prototyping, MVP development and working in iterations. Being early adopters helps us innovate and respond to the needs of our clients early.
How does the coronavirus pandemic affect your business finances?
Vinita Khandelwal Rathi: Most of our clients are SME who care for every single penny of their cash. So when the pandemic hit, everyone was scared about how to proceed and a lot of businesses pulled the plug on IT advancements and developments. So it did get scary, but things are getting back to normal now and we survived without too much of a hiccup. In Fact if anything, the pandemic made companies more invested digitally. Thankfully, we were able to remain cash positive throughout the year.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Vinita Khandelwal Rathi: Very early on in the pandemic, we had decided we will support our employees and anyone who works for us irrespective of anything. So there weren’t many difficult choices to make after that. We had enough provisions should things have gone south.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Vinita Khandelwal Rathi: As any startup grows, we are more than spreadsheets now. We have developed a customer relationship tool internally that captures the whole lifecycle of our clients, right from onboarding to tracking their satisfaction levels and if needed documenting the exits. This is to make sure nothing gets dropped and the KPI set at the beginning is always tracked.
The tool is specifically designed to cater to an agency/software development company like ours.
Did you benefit from any government grants, and did that help keep your business afloat?
Vinita Khandelwal Rathi: No. We had enough balance to keep the business up and running without the need of government grants. Plus we were always cash flow positive even during the pandemic.
Your final thoughts?
Vinita Khandelwal Rathi: I love the startup world, we are a 250+ company but we still call ourselves a startup because we live, breathe startup world day in day out. We not only understand the technology limitations of our clients, we learn their business goals and align ourselves with it. We help do the discovery early on to ensure that product has legs. Our development centre across the UK, USA, Australia and India allows us to offer cost-effectiveness and quality both at the same time. We bring the best of both the worlds to the table!
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