We talked to Vipin Kumar, founder of Admission Guidance, about online admission, and this is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Vipin Kumar: My family and I are doing fine during this pandemic. Most importantly, my Admission Guidance (AG) family is doing awesomely great during this pandemic. Of course, it took time for us to move to virtual setups and, most importantly, ensure security at all client and employee ends.
Tell us about you, your career, and how you founded Admission Guidance.
Vipin Kumar: Since my engineering days, I got into entrepreneurship. At the age of 18 and with rookie knowledge about basic Digital marketing, I stepped on to the freelancing platform in 2012. Initially, I was motivated but a little low on confidence, but as soon as I grabbed my first client through Fiverr, there was no way I wanted to stop. For two years, I got a chance to work with different professionals around the world. I worked with small and medium-sized organizations, understanding their ideas, and giving them an edge over their competitors on digital platforms.
I have founded cbseneet2019.co.in, a popular educational portal, back in 2016. Before that, I founded a couple of other education-oriented websites. The decision to create Admission Guidance became an obvious choice for me when I realized how limited I am if my content is understood only by students. Admission Guidance focused only on content related to career guidance and Counselling; today, we also cover Government jobs, Study Abroad, Exam News, as well as expert guidance.
How does Admission Guidance innovate?
Vipin Kumar: We focus on content that is very current and people want to hear about. We already provided our visitors with all the latest information as well as exam dates, career guidance, and scholarship support. If you have content before people even search for it, there is a great chance Google will place you at first positions once the interest of people booms.
Working for so long in the education field, and at such a young age, I have understood user psychology and what product management strategy fits the best with an idea. Through the right strategy, We create engaging content, the latest education news, and an impression that attracts the students.
How does the coronavirus pandemic affect your business finances?
The covid-19 pandemic has impacted everyone around the world. The poor have been affected the most. But you know it did not pull me down of what I do and how I do it. I worked on SEO, Digital Marketing, and I am more than excited to launch my new services. Yes, the business’s sustainability was impacted, but as I said, my team is strong, and we managed through this time firmly. “A dream doesn’t become a reality through magic; it takes sweat, determination, and hard work.”
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Vipin Kumar: Every team member (and freelancer!) is very passionate about our mission. During the lockdown, it was our biggest asset. What we had to learn was to make even more time for transparency regarding decisions and processes, even in very stressful situations.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Vipin Kumar: Since we have always been virtual with our clients, at least for communication, it was not an issue when it came to communicating with them. Skype and Emails were there to communicate every part of the deal.
Did you benefit from any government grants, and did that help keep your business afloat?
Vipin Kumar: We did, especially during the first wave, and it helped us keep everything going, especially in those very first weeks in March, when the uncertainty about the situation was omnipresent.
Your final thoughts?
Vipin Kumar: We do believe that the Covid-19 situation made us stronger as a team. We had to be agile on the spot, and we proved we could. I always like to think that everything happens for a reason. I agree. This time gave us the opportunity to expand our business model and pushed us to become a better version of ourselves. Despite all difficulties, we are grateful for the opportunities that we have.
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