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Want to sell your startup next year? Make these 5 Changes TODAY



1. Stop Resisting Change

The world is moving faster than ever, and in the business world, if you stop you die. If you have been resisting changes around the office or your business, now is the time to let go of your reservations. If anything in your business is running on anything other than the most recent versions of Mac, Windows, or Linux, get rid of it or upgrade it. Paint that wall. Allow employees to work from home. Drop international calling if you never use it. Anything that has been “in the works”, bring it to head. Modernize. 

2. Consider Rightsizing

Can your work be done better and cheaper by freelancers than your current employees? Are their duplicates of positions? Could you do without an executive assistant? If the answer to any of these is yes, then it may be time to consider rightsizing your company. Maximizing profits and minimizing expenses should be your top priority before you try selling your company. You want your core staff to be dedicated, and you want your work to be done quickly and effectively. 

3. Start Saying Goodbye

This is your company. You raised it, you loved it, you taught it, you learned with it, it was yours. But if your reading this article, chances are, that sometime soon it’s not going to be yours anymore. This means getting used to the fact that things are going to change. Maybe this means that you need to teach yourself to act like a visitor in what was your home away from home. Maybe this means that you need to work on your language so that you stop calling it “your” business now, so that in a year when it’s not yours, it’s already out of your head.

Regardless of what it means for you, you need to start the likely painful process of separating yourself from the company, because changes will happen, and some of them you’re not going to like. They are going to be stupid, and shortsighted, and you’re going to have to fight the urge to call the new management and berate them for changing to Great Value coffee cups instead of the industrially compostable ones. Starting to say goodbye now will reduce the urge in the future.

4. Preemptively Change

Changes are coming to your startup. No matter what, new management will almost certainly want to shake a few things up. What you can do now is preemptively change things, which will make your startup more attractive for business, and can help your business run better in the meantime. Is their a Zen garden that you installed three years ago that no one uses? Scrap it now. Are you paying for super expensive business calling through one of the big cell phone companies? Start looking into MNVO’s. Try to anticipate changes and make those that will save money without adversely affecting your employees. Because trust me, most people will never know the difference between T-Mobile and Ultra Mobile. Your wallet and your budget on the other hand, definitely will. 

5. Correct Any Surprises NOW

Do you know what investors and prospective buyers hate more than anything else? Surprises. Not the “oh we forgot that the office building is built on an untapped oil reserve and we own the mineral rights” surprises, but the “oops, our CFO has been robbing the company blind for months” sort of surprises. You want there to be no surprises, nothing that come back and bite you during the sales process. You want to know anything and everything that the buyers may discover or bring at you. 

If you can afford it, hire an outside CPA to conduct a full internal audit of your finances. If you have an IT department, have them do an audit. Check emails, check files, check SSD’s and check cloud storage. Collect, centralize, and organize 100% of your records going back to the beginning of time. Ensure every cent is accounted for, every debt is recorded, every reimbursement above the board, every mistake catalogued, every firing justified. Now is also the time to have a “come-to-Jesus” meeting with management and C-level executives. Let them know that a full internal audit is going to be done (whether it’s true or not) and offer them a chance to tell you anything that you should now before the audit finds it. Reiterate to your employees your open-door policy for misconduct, and encourage reporting.

If you can’t actually conduct an audit, considering offering your management and C-level executives Queen for a day, meaning they have a limited period to tell you something and not be fired for it. If you truly intend to sell, you can pass the info along, and they can fire the person. If it is serious enough, you can still seek legal action, and regardless, you can stop what was happening, or take steps to correct it, which is sometimes the better than losing an employee and is almost certainly better than it coming out right before a contract is signed and getting blindsided. 

Regardless, be fully aware of every skeleton in your companies closet. Nothing is private, and prospective buyers WILL investigate. 


No matter what you do to prepare, the change and sale of your startup are going to be a process. What you can do, however, is start preparing, so that you and your company are ready for the long journey. Take the changes and growth in stride, and enjoy every day working somewhere you helped build.

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COVID-19 Survival Strategy for Startups



 COVID-19 virus is now a global pandemic that has led to social isolation, thus impacting heavily on businesses across the world. More than 1 million are currently infected.

Most countries have canceled trade shows, sporting events, all types of travel, retail, chains, schools, and restaurants, among others. Further, most companies have asked their employees to work from home while retails chains are operating half the capacity.

Smaller businesses and their workers are severely impacted because they have a small margin of error and lower cash reserve for managing abrupt downturns. Therefore the economic and social impacts of the COVID-19 are likely to be profound for years.

The article will provide you with tips on how you can keep your business safe after your family, employees, and customers.

Take stock of Your Burn Rate

You need to consider your monthly expenditure or gross burn rate, which is categorized as fixed expenses such as rent and variable costs, such as salaries, supplies, and consultants, among others.

Consider your revenue and if your business is in the early stages then your income could be nil. The difference between the two figures is your net burn rate. A positive figure shows that you have some cash flow while a negative one means your company is losing.

The next step is to consider your bank account and determine your runway or how many months your business can survive with the present net burn rate.

Evaluate Your Business Model

COVID-19 has changed the way organizations will conduct their business henceforth. It’s expected that in the next few months or years will not be the same, and the situation is likely to worsen.

Therefore evaluate your business model and plan for the future of your business. Are you operating a B2B business? If this is your model, then you must realize that other businesses are closing or laying off, and you are likely to witness a sharp drop in your sales.

Are you operating a B2C type of business where you sell directly to customers? You need to consider the credit card companies if you are working in a multi-sided market where a third party pays you for the goods and services your customers have received. The information will help you to cultivate the burn rate and runway.

The Likely Duration of Convid-19 Effects

The global pandemic may linger a little longer, or the governments and scientists may manage to bring it down in a few months. However, you need to consider what will happen to the businesses and customers in the few months before it’s brought down.

Further, you need to think about the aftermath, such as whether the disease will lead to the world to a prolonged recession. Such factors will help you to plan for the future of your business. For instance, you may consider freezing travel, marketing, or recruitment if the impact is short-term. However, you will be required to reconfigure your business if the effects are long-lasting.

Factors that can help you are bringing your burn rate to nil as much as possible. You can achieve this by laying off and renegotiating the rent down. Ensure that you remain with minimal costs to help you survive.

Further, change your sales strategy; could you sell online than in-person? You may also need to alter your product and service for these changes will align your business with the prevailing condition. The business model may change entirely if the COVID-19 effects persist beyond a year. That means you will have to orient your business around the prevailing conditions such as selling online and delivering to customers during the social isolation duration.

Consider Your Investor

The best way of surviving this crisis is by accessing capital. However, investors are also wondering what will be the outcome of their investments and business model. They may not prioritize your business survival at this moment, and your interests are no longer aligned as before.

Venture capitalists will be busy looking for a new buyer’s market created by this downturn. Thus there are few investors seeking business deals during the pandemic.

Therefore, consider whether cutting your burn rate radically or creating a new business model will please your board, or they will want you to stay the course and stop being distracted. Investors should deposit their next round of funding in your account if they tell you to hold the course.

No matter the investors’ decisions, don’t make a mistake of not cutting your business expenses quickly enough. Otherwise, you will delay and get deeper into a burn rate that can never be recovered. For instance, you can drop favored projects and consider layoffs if the situation persists.

You may also consider revising the product timelines, sales revenue targets, create a new operating plan, and a business model. These changes should be communicated to employees and other stakeholders in order to keep them well focused.

Things to Remember

  • You need to take steps to save your business during this period. The decision may vary based on your present business model. However, consider taking both temporary and long-term measures.
  • The COVID-19 is likely to lead to a recession. Corona-19 will change how people shop, travel and interact. Thus, consider these possibilities when making sales projections.
  • Remember that investors and venture capitalist will always prioritize their interests and not yours. Therefore, you need to act early enough before your burn rate reaches levels that may take longer to recover.
  • You can act with compassion. For instance, you may consider allowing your employees to work from home in support of social distancing. Think of cutting your employees’ salaries before laying them off. Begin renegotiating your rents and other leases now. These measures will help you to save everyone before jumping out of the boat.
  • Don’t run your account to zero; instead, consider taking other measures like creating a new business model such as selling online and delivering products to your customers’ home.



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What Should Startups Focus On?



Opening the doors to your startup is the most fulfilling thing in an entrepreneur’s life. However, there are certain things that are important to the business that you need to evaluate first. Remember that the early stages of your business growth are intimidating and there are endless things to do.

Thus, you may be wondering whether to start with market search, product development, marketing or costs. All these items require your attention because they are essential for they will set you up for success. Therefore, continue reading this article for more insight on what you should focus on from the onset of your startup.


Target Market

You need to know who your client is from the start for your startup to thrive or survive. The reason is that you are likely to be distracted when starting up. You need to establish your focus segment and establish whether this category is ready to pay enough for products and service you’re offering. Otherwise, you’re wasting time and money in the market if you don’t know the scale of your market, and value it assigns to what you’re offering.

Market Research

Market research is an activity that will help you to find a market for your products and services. It would be best if you established whether there is enough market for your products before placing them in the market. Otherwise, you will supply items that outdated, costly or with several substitutes. Understand your competitors and evaluate if you have a reasonable marketing budget or production capacity to compete with them.

Set a Detailed Budget

Create a detailed budget for your expenditures from the first day of your business. Not having a budget is a recipe for failure because you won’t know how you spent your money. You need to know the cost of marketing your company, inventory, salaries, licences and other administrative expenses. There are many people out there with several suggestions on how you can grow your business; however, all they want is to spend your money by offering unrealistic solutions. For that reason, you need to set and focus on your a budget, create a plan, set boundaries, keep track and stay focused. 

Corporate Culture

You are expected to set the tone of the workplace since you’re the founder and leader of this company. The business. The startup culture entails elements like values, communication, teamwork, productivity, and employees’ relations, among others. The success of your business is dependent on its culture. The reason is that you have very few staff at the start of your business, and its success is pegged on their productivity. However, things will change when your business get established because you’ll have the liberty to punish and dismiss those who don’t perform.


Employees are the most valuable asset the company has because they are the foundation of your business. They serve as ambassadors and advocates of your company. Thus, it’s important to hire talented individuals with the right skills because you may not have all the skills needed to run your business alone. For instance, you need an HR, accountant, auditors, IT officers, sales officers and marketing officers. These individuals should be experts in their field, passionate and positive about your business.

Value Proposition

The startup should have a statement stating the value or benefits your customers are expected to derive from buying your products or service. You need to answer the question “Why should I choose you?  An entrepreneur can only do that after understanding its customer and its needs. Knowing your target segment is the first element stated above. This element will help you to know how you can use your products and services to maximize the benefits your customers are seeking whenever they transact with you. Therefore, the more differentiating, the better for your startup. 

Marketing Strategy

It’s after many years that the world discovered that ‘Build it, and customers will come” is purely a perception and not a business strategy. Even if your startup is offering a fantastic product, you still have to promote it. You need to tell people about it, build trust and provide your target market with reasons to choose your brand over your rivals. Create an overall business strategy then align sales strategy with a flexible marketing plan to support it.

Entrepreneur’s Brand

It would help if you built your own brand as the founder of this company before launching your business.  Doing this before opening the doors to your business will help people to trust you and as a result, buy from your company. You can do this by creating content about your niche market, and this will present you as an expert in the business world. Thus, people will be already familiar with you by the time you’re launching your startup.


Endeavour to establish a good relationship with your competitors, suppliers, financiers, and customers. You can attend conferences, seminars and workshops in your industry. This will offer you networking opportunity with experts, investors and other entrepreneurs whom you can exchange ideas with.

Have Realistic Expectations

The business world is full of risks and opportunities. In view of that, you need to have a specific risk tolerance, flexibility and willingness to work extended hours. Don’t be caught up in the ecstasy of building a new business offering game-changing products and services. This will make you lose sight of your ultimate goal and will ruin you. As a result, you need to set these expectations at the onset of the business


Launching your startup is both exciting and risky for you as an entrepreneur. However, the endeavour has a huge potential of succeeding if you focus on important aspects of your business. These key aspects are customers, employees, competitors, marketing, corporate culture, as well as your budget.

These elements will require your attention throughout the startup lifecycle. Thus, you begin focusing on them before launching the company, at the early stages and during the growth phase. Aspects such as networking will always remain relevant to your business no matter the level of growth or size of the company.

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TOP 100 Crowdfunding platforms from 30 countries and why you should choose them




One of the biggest challenges that startups face is getting capital to put their ideas into reality. Some of the most used methods to raise capital include saving money from your day job, getting support from family and friends and at times getting capital from venture capitalists. However, the internet has made it easier to source funding especially with so many people around the world that are willing to invest or even give free money to startups. This is done through crowdfunding platforms. In this article, I am going to take you through the various crowdfunding platforms in the different countries around the world.


Gogetfunding is available in Albania. To get onto this platform, you’ll have to sign up and then create your fundraising campaign. However, this platform hasn’t recorded a good number of successfully funded projects.


This is an Argentine based crowdfunding platform that supports new ideas and projects. You simply have to post your idea on the platform, and interested investors will start contributing capital to make it a reality 


Just like its title, my cause is a crowdfunding platform in Australia that seeks to fund cause-driven ideas in Australia. This platform allows people to raise money for both charity and business.

Everydayhero is also a platform for raising funds for supporting charities, schools and charitable events in Australia

This platform also focuses on giving support to charities and charity events in Australia

This platform provides an opportunity for the people of Australia above 18 years to invest in new exciting startups with a hope of earning as shareholders when the startup succeeds.

This is another platform in Australia that connects startups to people who are willing to support them with unconditional funding


On this platform, almost every form of idea is accepted. You can post any idea in any industry, and interested people will contribute for you the capital needed

Its an Austria based crowdfunding platform that gives investors returns of up to 7% annually. The minimum investment is €1000


This platform funds creative projects in the Caribbean region and mainly Barbados. All you have to do is visit their website, create a project and well-wishers will start funding it


Talaka is a crowdfunding platform in Belarus that helps startups bring their new ideas to life. It also helps you find other entrepreneurs that you can work with and mentors to guide you

This is another crowdfunding platform in Belarus that has been successful in maintaining a couple of startups to bring their ideas to life.


This a peer to peer investing platform based in Belgium that allows people to invest in European businesses online. It will enable funding for both startups and SMEs that can meet their requirements. The minimum investment needed is €100

This is another crowdfunding platform in Belgium that promises investors up to 12% returns if they invest in the ideas that are posted on this platform

Look, and fin is another real estate crowdfunding investment platform based in Belgium. It also gives up to 12% annual returns to its investors

This is another excellent Belgium based online crowdfunding platform for investing in business loans and real estate projects. Its core role is connecting lenders to borrowers in the most seamless way possible


This is a nonprofit crowdfunding platform based in Bolivia to promote education. Since their existence in 2005, they have been able to startup a couple of Libraries in the country through funds raised by well-wishers.


This is a crowdfunding platform based in Brazil that has been around for about ten years. 

This is a crowdfunding platform for concerts in the music and art industry. They have been around since 2010 and have organized several music concerts in Rio.

This is another Brazilian based crowdfunding platform that has had a success rate of over 70%. It also offers personalized consultancy for all projects


This crowdfunding platform uses an all on nothing model. The platform retains 4 % of all the total funds for a successful project

It’s a crowdfunding platform that allows a wide range of ideas. 8% of funds from all successful projects are retained by the platform and 4 % for partially complete projects

This platform also accepts an extensive range of projects, from personal causes to entrepreneurial projects. They keep 5% of the total funds on all successful projects and 2.2% for partially successful projects


This crowdfunding platform that helps those fundraising by delivering the right tools to tackle the investment process.

This is a real estate investment platform in Chile that allows investors to invest, starting from 1m2 of an apartment.

This is a Chilean based crowdfunding platform with an average profitability of 13.5% and has financed over 1100 SMEs


This platform started back in 2011 and has since raised millions of dollars to fund ideas in China. Their model is a listed project idea is only given the money once they reach the targeted capital in the specified period

It is another Crowdfunding platform in China that also uses an all or nothing business model just like Demo Hour

It’s a funding platform in China that focuses on funding music-related ideas

It’s another crowdfunding platform that has funded over 2000 ideas that have been listed on the platform. It also uses the all or nothing business, model

This site offers equity, reward, and debt crowdfunding to ideas that are within Asia. Like most of the above platforms, it uses an all or nothing business, model


This platform targets startups and SMEs that need funding. Investors can invest their money starting from $58. It targets startups, as well as small and medium enterprises, looking for alternative financing that matches their needs and plans.


This is a crowdfunding platform in Costa Rica that gives a platform to several startups to have their ideas funded. They fund projects in a wide range of fields that is; entertainment, technology, agriculture, etc.


This Croatian crowdfunding platform also funds a wide range of projects and cause-driven ideas in several industries. However, the success rate of the project is still too low as compared to other established platforms worldwide


This is a Denmark based crowdfunding platform that funds both charity causes and entrepreneurial ideas. To create a project for funding on this platform is quite accessible since the link for adding a project is the header section of the website


It is one of the leading crowdfunding platforms in Egypt that funds a wide range of ideas. As their tagline says “Be part of the next success story,” this platforms core role is connecting startups with potential investors

This is another crowdfunding platform in Egypt. Potential investors lend money to promising startups that they have to pay back in an agreed period.


It’s an equity-based crowdfunding platform that is meant to connect investors to exciting starts. They also invest in already established SMEs

This is another crowdfunding platform in Finland that gives a chance to exciting startups to source funding from potential investors. Campaigns on this site typically run for 1 to 2 months

This is an equity-based crowdfunding platform with its offices in Helsinki, Finland. Funding on this platform is given to startups that have been adequately analyzed to industry experts


This is a French crowdfunding platform that was launched in 2010. Its funding success rate is at 69% and has helped over 49000 ideas become a reality.

This is another platform in France that has funds projects that are highly innovative and creative in nature.

This platform has over 110,000 members that are committed to assisting those having good ideas become a reality.

This is also another crown funding platform in France that put its focus mainly on projects that are directly or indirectly related to Agriculture

This is also a French-based crowdfunding platform that specializes in funding ideas and projects that fall in the finance category.


This crowdfunding platform focuses on funding early-stage businesses to leap. The funding that is given starts from as low as 1000 Euros.

This platform has been in the game for nine years now, and it has empowered many entrepreneurs by giving them seed capital. It is one of the leading online funding portals for SMEs

This platform provides funding in the form of subordinated loans with an option for equity conversions.

This platform has managed to successfully help more than 2000 ideas to be turned into sustainable solutions to social problems. They do this by offering low-interest loans to entrepreneurs.

This platform focuses on investing safely in new and promising businesses. The minimum amount to invest is as low as 20 Euros. After the investment, investors become co-owners of the company.


This one focuses on relatively significant investments that are between €350,000 to €2.5M. It is one of the biggest crowdfunding platforms in German  

This platform is ideal for startups with promising and fast-rising ideas. It remains with a certain percentage of investment capital collected as an investment backup

This platform funds startups with seed capital starting at €100. The minimum for those contributing towards funding these projects starts at €5

This is a real estate crowdfunding platform that allows investors to put in their money that is later invested in real estate startups.


It is one of the few crowdfunding platforms that funds innovative and exciting ideas. The beauty of this platform is that sending money can be done via your mobile money. So it’s easy for well-wishers to fund ideas that excite them

This is a Ghanaian based crowdfunding platform that is only focusing on supporting exciting ideas in the agricultural sector.


This platform offers peer to peer lending services to rural entrepreneurs in India. Since its start in 2008, a lot of entrepreneurial ideas have been turned into reality, and the lives of people have been changed

It is another peer to peer lending platform in India where lenders and borrowers interact without the involvement of banks.

This platform was created in 2012, and it mainly encourages corporates to search for projects on this platform that they can fund as corporate social responsibility.

This platform was founded in 2010 in Mumbai. Since then, it has been funding projects in the creatives industry that range from music, photography, performing Arts, etc.

This is another crowdfunding platform in India that focuses on funding projects in the creative arts industry. It was founded in 2016


This is an Israel based crowdfunding platform that has over 41,000 and already with $1.4B committed funds.

This is another crowdfunding platform in Israel that connects Israel supporters around the world to some of the most exciting ideas in Israel that they can fund.

This is another crowdfunding platform in Israel that funds early-stage startups and small businesses

This platform also focuses on supporting early-stage startups. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.

It connects Angel investors to startups. Startups that are funded on this platform undergo a certain level on assessment to make sure they are worth the investment


  1. eppela

Its an Italian based crowdfunding platform to support Italian based companies to help them grow

This crowdfunding platform funds and SMEs that have been validated by the market and those that have verified by a network of expert partners.


It is one of the leading crowdfunding platforms in Japan that mainly funds tech ideas. The funders are mostly single men investors above the age of 40. Experts analyze projects and ideas that seek funding on this platform before they are posted

This platform funds a wide range of ideas for startups and small businesses in Japan. Some of the common projects on this platform fall mainly in the creative art and tech industries

This is the largest crowdfunding platform in japan that funds early-stage startups and SMEs in japan. They accept ideas from almost all industries


It’s a Kenyan based crowdfunding platform that supports startup and SME ideas. Charity causes are also funded on this platform


This is the first and largest crowdfunding platform in Mexico that makes acquiring funding for promising startups a bit easier

This another platform in Mexico that connects startups and SMEs with great ideas in Mexico to potential investors

This platform helps entrepreneurs in Mexico find business partners not only for money but also to build a partnership and do business together


This is a crowdfunding platform that is based in Nigeria and connects startups and SMEs to potential investors through their website.


This platform is based in Norway and was established in 2012. It has had a good number of successful campaigns with its success rate standing at around 36%


  1. Brick Funding

This is a real estate crowdfunding platform that is based in Portugal. Investors on this platform look through potential real estate ideas that they can invest money into and earn a profit at the end of the day.

It’s another crowdfunding platform based in Portugal that funds project ideas and charity causes across Europe


This is an equity-based crowdfunding platform in South Africa that connects investors to early-stage business where they can invest in exchange for equity

This is a royalty-based crowdfunding platform in South Africa. It was launched in 2017, and it’s the first black-owned platform in South Africa

This is a reward-based crowdfunding platform in South Africa that was launched in 2011. It uses the all or nothing model that is used by other famous platforms like Kickstarter

This is another equity-based crowdfunding platform that connects investors to startups and project ideas in the livestock industry to invest in exchange for equity


This is a Spain bases platform invests in promising projects. However, this platform closes its fundraising round after 21 days.

This is another Spain based crowdfunding platform that was able to raise over €8,948 for 222 projects in 2018 only with a success rate of 92.12

This an equity crowdfunding platform that allows people to invest in best Spanish startups €3000.


This platform is based in Sweden. It has over 250,000 registered members and over 65,000,000 million Euros invested in startup companies.

This is another crowdfunding platform in Sweden that has raised over 92,000,000 Million Euros. It’s a platform for investors who want to invest money in real estate ideas and projects

This is another real estate crowdfunding platform based in Sweden that gives a platform to anyone with a real estate idea to get a loan through crowdlending


This a real estate crowdfunding platform based in Switzerland. They claim to give annual returns of more 6% to their investors

This is another crowdfunding platform in Switzerland that funds projects that are related to sports.


It’s a Turkish based crowdfunding platform that funds ideas from a wide range of fields. Tech ideas are however the most common on this platform


This crowdfunding is one of the leading in UAE and funds a wide range of startup ideas and SMEs. They have a success rate of over 67%

This is a real estate investment platform that allows individuals and families to invest in attractive real estate projects and earn a profit when the project kicks off


Kiva has raised over $1.2 Billion in terms of low-interest loans to new small business owners in the USA. Their loans do not come with interest, and the maximum they give out is $10,0000

Go Fund Me is a crowdfunding platform that has raised over $5Billion to fund new promising ideas with no conditions attached to the funding. All you do is submit your idea, and how much you need, then people start raising funds.

This crowdfunding platform gives out small loans of up to $500,000 to small businesses that have to be paid back within five years. You need to have a good credit record to qualify for these loans

It’s another platform that funds new promising ideas with no conditions attached to the funding. All you do is post the details of your idea on the platform and people will start contributing money

This crowdfunding platform also gives out non-conditional grants to new ideas. Their selection method of ideas to fund is quite more flexible than kick starter


This is one of the biggest and longest-established crowdfunding platforms in the UK. This platform favors funding businesses that are already in operation over new ones

This platform gives unconditional funding to startups. On this platform Angel investors and venture capitalists, friends, family, and tribes of supporters help new entrepreneurs to raise seed capital

On this platform, only companies that are already backed by professional business angels are given funding, and after that, the investors take an active role in monitoring the operations of the business.

This is the UK’s largest crowdfunding platform that connects project ideas with communities to give support to make these ideas become a reality

It is a social lending platform where those who invest in the ideas that they list earn a little interest from the businesses they invested in. The ideas that are favored on this platform are those that make a positive impact

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