Tell us a few words about the founders and how the idea came : 

Olatunde Ayilara is the founder of WaraCake. He came up with the idea while in university. WaraCake is an off-shoot of a campus-based business which focused on manufacturing & delivering cakes to students during valentine. After piloting the idea in the Univeristy, we launched it commercially in Lagos Nigeria late 2014 and we have been bootstrapping since then. We had some investor’s interest several times but we are yet to hit the big break, so we are focused on selling and selling at the moment.

 Your products and services :

WaraCake retails cakes and other gift items like flowers, chocolate on the website. Aside retail, it also offers delivery services for these products in Nigerian cities including Lagos, Abuja and Port Harcourt.

 Your success factors

Wide market home and abroad, celebration items are always demanded regardless of economic situation.

 Your factors differentiating and disruptive compared to the existing

We are a market-place so we have better competitive prices.

 Your business model

We make money via adding margin on prices. We also make money via sales of tickets to our cake fairs.

Website :

About the author

Olatunde Ayilara

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