INNOVATORS VS COVID 19
Wayne Thompson of Optasy Tells Us How the Digital Agency is Navigating Through the Pandemic Times
First of all, how are you and your family doing in these COVID-19 times?
Wayne Thompson: They are doing well. Kids are split between online classes and attending school while both parents are working remotely.
Tell us about you, your career, how you joined Optasy.
Wayne Thompson: I joined the company in July of this year. My background is about 13+ years of experience in the eCommerce and web development industry. My main focus has been around systems integrations and growing strategic alliances while also working with merchants scaling their business.
How does Optasy innovate?
Wayne Thompson: Our staff is very diverse in terms of their expertise and the certifications they have. While this is important from a technology standpoint and how we can deliver outstanding projects. We also work with our clients to understand their goals and objectives. This quite often allows us to go outside the box and create amazing end-user experiences.
How the coronavirus pandemic affects your business, and how are you coping?
Wayne Thompson: We have been offering COVID-19 related pricing to both Nonprofit and For Profit organizations, especially those trying to keep their business going by moving to an online business model.
Did you have to make difficult choices, and what are the lessons learned?
Wayne Thompson: Right now, the difficult choices are choosing the right type of platforms and partnerships that will help us scale the business while also offering excellent customer value.
How do you deal with stress and anxiety? How do you project yourself and Optasy in the future?
Wayne Thompson: I have learned to stay relaxed, calm, and professional during my entire career. While sure, stress can happen, and in recent times it is very present. I think it is about looking ahead and keeping confident about reaching a goal.
Who are your competitors? And how do you plan to stay in the game?
Wayne Thompson: Right now, there are many agencies that are in our space. We stay ahead of the game by offering strategy and guidance to our customers, as well as being there for them when they need it the most.
Your final thoughts?
Wayne Thompson: Just stay positive, and let’s all get through this together.
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