Most companies will benefit from a significant holiday, but some will fare better than others. Although 2020 was speckled with flower delivery frenzies, uncertain shipping dates, and virtual gift cards, most businesses have adjusted to the pandemic and are ready to sell, sell, sell. The following companies will see a significant uptick in their sales during the Mother’s Day rush of 2021.
Companies That Sell Flowers
Buying your Mom flowers on Mother’s Day will forever be a popular gift. When Mother’s Day became official in 1917, flowers, especially carnations, were already the most common gift for the holiday. Gift givers don’t have to settle for one specific flower because everything from orchids to roses is appropriate presents for Mother’s Day.
If you’re looking for flower delivery in San Francisco, Bouqs Co. will suit your needs. They also offer same-day delivery for all US states. The flower industry makes close to $34.3 billion in revenue per year, $1.9 billion on Mother’s Day, and accounts for 69% of all Mother’s Day gifts.
Companies That Sell Technology
A good tech device can help make life more convenient and entertaining, which is why gadgets are purchased for Moms on Mother’s Day. Typically, Moms won’t be interested in new tech because they’re used to doing things a certain way. However, smartwatches like Fitbits, laptops, iPads, Smart TVs, and portable printers always sell on Mother’s Day.
In 2020, the average person spent $200 or more per person on Mother’s Day, and that ceiling is likely that high due to tech. Collectively, $25 Billion is spent on Mothers, which is expected to climb despite massive layoffs due to COVID.
Companies That Sell Chocolate
The chocolate and baked goods industry makes a killing over Mother’s Day, but not by themselves. Chocolate is rarely a gift given by itself, which is why most flower shops will pressure sell edibles at checkout. Of all the chocolate brands available for purchase, Ghirardelli (30%) and Godiva (29%) are clear favorites for people who purchase chocolate for their Moms.
28% of Mothers prefer to receive chocolate on Mother’s Day, says an Ebates Survey from 2016. 63% of Moms wanted to spend quality time with their family, 33% wanted flowers, 28% wanted a spa day, and 27% preferred a family brunch.
Companies That Sell Jewelry
Jewelry, especially custom or personalized jewelry, is an incredibly popular gift of choice for Mothers. Since jewelry is seen as a luxury item few can afford, children will often save their money with the long-term goal of purchasing something nice for their parents. Gold, diamonds, and birthstones are also popular, but nothing beats the “I Love You Mom” necklaces.
35.3% of shoppers will buy jewelry for their Mothers, which accounts for $4.2 billion in total spending. However, most people want to buy jewelry for their Mothers initially (59%), but some seem to change their mind last minute
Companies That Sell Gift Certificates, like Dinners or Spas
Gift certificates are popular for anyone who procrastinates buying a gift or doesn’t have the slightest clue what to purchase. Typically, the spa or restaurant industry would rake in a lot of money during Mother’s Day, but due to social distancing measures, they’ve had to settle for gift certificates. Therefore, gift certificates appear to be a more thoughtful choice than in 2019.
Special outings, including dinner, brunch, and spa treatments, account for $4.1 billion in total spending in 2016. It may not be that high in 2021, but gift certificates could save these industries from collapsing entirely.
Other Companies That Benefit
Wine and alcohol companies, as well as custom shirt companies, see a significant sales growth over Mothers Day. Greeting card sales go up as well, but they’re usually paired with other gifts such as chocolates and flowers. The beauty and fashion industry see gains. However, plenty of people who buy for their Mothers tend to avoid these gifts unless specifically asked.
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