We talked to Yoav Oz of Voicefront about online presence on voice assistants, and he had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Yoav Oz: Thank you. We are all well. All working from home and trying to be safe in this difficult time.
We are glad and happy that we have jobs, and we are all healthy.
Tell us about you, your career, how you founded Voicefront.
Yoav Oz: I’m the co-founder & CEO of Voicefront. Collectively, I founded a successful venture-backed AI advertising company 8 years ago, which is currently with 3 offices globally, including China. In the past, I had built the advertising strategy for fortune 500 companies when I worked for DDB.
Voicefront was founded in 2019 after I had a bad experience buying a gift for my brother over voice. I quickly realized that brand marketers didn’t have a way to build a full omnichannel solution and have an online presence on voice assistants.
Frustrated, I asked my best friend and fellow engineer Shauli Mizrachy (That I have known for more than 12 years. We lived together as roommates for 5 years) to help out in building Voicefront. The rest is history.
How does Voicefront innovate?
Yoav Oz: Shauli and I believe that just as the internet, mobile, and cloud computing gave rise to new innovation across consumer and enterprise technology, we believe voice technology will fundamentally change how people connect and businesses operate
We have developed a commerce-oriented deep tech technology: CNLU – Commerce Natural Language Understanding – Optimized for shopping behaviour and based on massive amounts of consumer interactions. Our smart algorithm understands consumers intent to deliver the best dialog. When browsing for products, our smart tagging and filtering algorithm knows how to generate the questions in order to match the user with the right product using the most minimal amount of questions.
How does the coronavirus pandemic affect your business finances?
Yoav Oz: To be honest, one of the industries that saw a boost due to the pandemic is the e-commerce market which we are part of. We see a lot more demand from clients than we ever anticipated.
By choosing to work from home, we are saving costs for not having an office and can invest this for the well-being of our employees to feel more comfortable working from home. We are trying to learn from Zapier on how to manage and create a great company that has no physical office.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Yoav Oz: Fortunately, we didn’t have to change our plans regarding HR or let go of any employees due to the pandemic. If anything, our recruitment efforts have accelerated, and we are currently hiring for positions that we planned to hire for in later in the year.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Yoav Oz: Our customers are everything to us, and customer success is our first priority. We are using a CRM that connects to our dashboard with monitoring and alert tools that are being operated with a developed in-house, AI engine to ensure we reach the client’s goals. We offer 24/7 live support and to make sure of customer satisfaction.
Did you benefit from any government grants, and did that help keep your business afloat?
Yoav Oz: Luckily, we had no need for it.
Your final thoughts?
Yoav Oz: We wish well to all the small startups that are suffering in this troubling time.
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