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12 Reasons to Use Instagram for Your Business

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Are your customers saying that you should be on Instagram? Have you ever wondered if building an Insta following would be a worthwhile investment of your time and resources? The social media platform isn’t going anywhere anytime soon, and here are a few reasons for brands to build their Instagram followings.

It’s Growing Faster Than Twitter

Instagram has taken the lead over Twitter, albeit by a narrow margin. Twitter has struggled over the past few months, and with Instagram having more than 300 million active accounts, it has a reason to worry. Get in on the growth when you buy followers from

It’s More Engaging Than Facebook

If your brand’s Facebook reach has been shrinking, consider making the switch to Instagram. According to recent news, Instagram is beating Facebook (which is owned by parent company Meta) by more than 15% in terms of user engagement.

You’ll See More Sales

Brand awareness is one of Instagram’s biggest benefits, but some businesses are bringing it into their sales funnels. To drum up interest and bring more followers to your account, consider adding a link to a contest, a giveaway, or your company’s profile to print ads.

More People Are Getting on the Bandwagon

Over the past year, Instagram has grown by almost 50%–and it shows no signs of stopping. It’s expected that Instagram will eventually reach one billion active users per month, and with the way it’s growing, that’s a distinct possibility. Get your piece of the action by growing your follower list now!

Gaining a Local Advantage

Unlike a Facebook page, Instagram gives business owners easy access to their customers. While Twitter’s location-based promotional tools are easy to use, Instagram is catching up—which means local brick-and-mortar companies can use it to gain nearby followers and an edge over their competitors.

Users Are Content Creators

If we think back to its origins as a photography sharing site, it’s easy to see how Instagram has turned users into content creators. Most of us have high-quality cameras in our phones, and many are quite adept at using editing apps.

How does the ease of content creation benefit business owners? The answer is simple: they can add followers by holding contests that encourage visitors to share relevant, eye-catching content. Check out some of the most well-known Instagram ad campaigns and use them for visual inspiration.

It’s Now Home to a Broader Demographic

Have you previously dismissed Instagram as a social network that’s solely for the younger generation? If so, you’re not alone. Times are changing, though, and more people are seeing Instagram for the broad platform it is. As of the time of this writing, one-quarter of adults use the social media site.

You’ll Get Ahead of Competitors

According to a recent study, less than one-quarter of brands in the United States have Instagram accounts. Many companies, especially the bigger ones, have waited to see if the site would last—and now that it has proven its staying power, it’s time for everyone else to jump in. When brands build Instagram followings, they gain an advantage over their competitors.

Your Followers Are Guaranteed to be More Active

Instagram isn’t just beating Twitter; it’s also pulling past Facebook in second gear. In a study of thousands of profiles, it was found that Instagram posts got nearly five times the number of interactions that Facebook posts received. With the Insights tool, you’ll be able to see which posts are driving most of those interactions—and you’ll know why your followers are so active.

You’ll Show Them the Brand’s Personality

Every company has a personality and a story to tell. Whether you’re the owner of a startup or a multinational corporation, gaining Instagram followers will make it easier to share that story with the world. The platform lends itself to visual storytellers, and new followers will love seeing your company’s fun side.

They’ll Drive Traffic

By building a bigger Instagram following, you’ll bring more traffic to your website as they visit to see what the excitement is all about—and those followers will likely tell all their online and IRL friends. When companies focus on gaining followers, they drive traffic naturally.

Build Your Follower Base

There are many reasons for businesses to boost their Instagram followings, and we’ve covered the most important ones here. To learn how Twicsy can help you build a stronger following, click to chat with us or give us a call to talk to one of our friendly and knowledgeable experts.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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