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3 Reasons Your Business Should Consider Marketing On Instagram

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Marketing on Instagram

Whether you’re just starting out or looking for new ways to engage your customers, Instagram can be an effective platform for marketing your business. With over one billion users worldwide, the social media platform has become a must-have tool for brands that want to reach a broader audience and build stronger connections with consumers. Especially people-centered industries like real estate and residential construction estimating

Instagram provides businesses with residential construction estimating the opportunity to gain exposure, grow engagement, and drive purchases. Through various marketing tactics such as influencer marketing, sponsored posts, story-taking, and engaging content creation, businesses can create campaigns that speak to their unique target audience and establish their online presence.

Moreover, by using data analytics tools provided within the platform or via third-party services such as Hootsuite or Sprout Social, brands can better understand how consumers are interacting with their content and what resonates most with them. With these insights in hand, businesses can tailor their campaigns for improved engagement and better ROIs.

Reach a large and engaged audience

Instagram boasts over 1 billion active monthly users, with 500 million logging in daily. Approximately 30% of Instagram’s users also view Stories every month, while 50% of businesses are using the platform to promote their products and services.

While age demographics have shifted since the platform first launched in 2010, the majority of Instagram’s user base is still comprised of millennials and Gen-Xers – both key target demographics for many popular brands. Whether you use your account to trigger a sale or simply increase brand awareness and engagement, advertising on Instagram can help your business reach potential customers and complete ROI-driven goals.

Moreover, studies suggest that over 75% of users take direct action after being inspired by posts from their favorite brands. This could include anything from visiting a website or web page to searching for information about a product/service or purchasing something from an online store instantly. This level of engagement means that your content will be seen by hundreds (or even thousands) of potential customers. As a result, each post has the potential to gain visibility not just organically but through paid campaigns too. If you still don’t have a customer base, one way to get more attention is to buy Instagram likes. This may seem like cheating, but actually, it will help boost your page.

Increase brand awareness

Marketing on Instagram can help to increase brand awareness and visibility by using strategic hashtags, engaging content, and a consistent visual branding style.

Hashtags are key for connecting people with your posts, both organically and through paid promotion. With the right combination of hashtags, you can reach potential customers outside your local area and across the world who are already interested in what your business has to offer.

By creating engaging content with visuals that represent your brand’s look and feel consistently in line with your overall marketing strategy on Instagram, you can maximize how well potential customers recognize, remember, and respond positively to your brand.

Connect with influencers and build relationships

Building relationships with real influencers will provide valuable brand exposure and reach potential clients through their followings that you would have never been able to reach yourself. It’s incredibly simple; you reach out with a compelling offer, they accept, and you promote each other’s products or services on both platforms. Once you do this, you can begin working together to drive traffic toward both your businesses and see an increase in brand awareness. Plus, having these relationships evolves loyalty among customers over time – what better way to do that than by having some influence?

Not only that but working with influencers can provide an authenticity factor as many followers will be more likely to trust product recommendations from well-known people as opposed to brands themselves. This will provide more success for both parties as trust is earned from their followers who become mutual customers for both business profiles alike.

Strategies for Growing Your Followers

Growing a following is one of the most important steps in getting the most out of your Instagram marketing strategy. A strong and engaged audience will help you to create more meaningful relationships with potential customers and establish your brand as a leader in your industry.

There are numerous tactics you can deploy to build up your following, including:

  • Hashtagging: Create relevant, original hashtags for each post to boost visibility in your target market.
  • Buying followers: This may seem like a shortcut, but it can actually help you reach a wider audience and get more engagement. When you have more Instagram followers, people are more likely to see your content, and if your content is engaging, they’re more likely to share it.
  • Influencer collaboration: Partner with influencers who have an existing rapport with their followers and whose values align with yours to extend your reach and create content that resonates.
  • Cross-promotion: Reach out to complementary businesses whose own fans may be interested in what you have to offer.
  • Engagement campaigns: Use polls, giveaways, photo tags, or other interactive content to make the most of user engagement on Instagram.
  • Experience marketing: Don’t just create content – let users experience it through interactive stories or a well-planned activation at an event.
  • Consistency: Establish a recognizable visual identity and posting schedule on Instagram so followers know what they can expect from you each time they log on.


At the end of the day, marketing on Instagram is a great way to maximize your reach and stay relevant in the digital age. Instagram’s user base is constantly growing, and its popularity shows no signs of slowing down. With its wide range of features, it allows businesses to interact with their audiences in creative ways, connect with potential customers and build genuine relationships.

Whether your business is small or large, Instagram can provide an excellent platform for interacting with potential customers and improving brand awareness. Plus, compared to other forms of advertising, it can be very cost-effective since you don’t have to pay for sponsored ads. So make sure you explore the possibilities that Instagram has to offer for your business’s success!

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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