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5 Essential Ingredients for a Winning Business Start-Up

kokou adzo



winning business startup tips

Setting up a new business has never been easier, as we are now fully immersed in the digital revolution, yet even with things as they are, a great deal of planning and preparation is necessary to create a successful business. Here is our list of the top 5 things you need to set up a winning formula with a start-up.

  1. A Business Concept – Every business needs a concept, which might be comprehensive service, a single-shop solution, unbeatable prices or even a tailored bespoke solution. Your concept is the very core of your business and it should be as unique as possible, something that people can identify with.
  2. Adequate Funding – You could have a fantastic business idea, but without the money to make it a reality, it will remain simply an idea. If you are based in Australia and are looking for some start-up capital, look no further than Nimble loans, a leading online lender that has helped thousands of Australian people set up their own business. When crunching the numbers, remember to add some money to cover you for the first few months of trading, as it may be necessary to support the business in the early stages.
  3. Digital Marketing – Don’t make the mistake of thinking you can get by without digital marketing, as every business needs expert help to create and develop a strong online presence. Due to the ever-changing nature of the Internet, all SEO work will need to be ongoing, with search engine optimisation and social media marketing to constantly drive web traffic to your website. If you would like a free online audit, simply search with Google to locate a leading Australian SEO provider and will be happy to audit your online presence, then they can put together a good digital marketing plan, and if you are in agreement, the work can commence. Click here for more reading on why digital marketing is an essential aspect of a winning formula in business.
  4. Effective Business Structure – It might be a small, one-man show at first, or you may wish to set up a retail outlet and hire employees, but whatever route you choose, you do need to have a solid structure to the enterprise. Every aspect needs to be covered, from sourcing materials to marketing, and this would all be outlined in your business plan, which needs to be comprehensive.
  5. Business Plan – Ask any seasoned business guru and they will happily confirm that you need a comprehensive business plan that outlines your business and how you intend to carve out your share of the market. Indeed, the business plan should be the very first thing you do, as this will confirm whether or not the business idea is feasible. Here is some Australian government information on setting up a new business, which is a must-read for a budding entrepreneur.

Whatever you chosen industry, you will have a lot of competition and if you have done your research and your homework, there’s no reason why your venture won’t be successful. Your business plan should cover every aspect of the enterprise, and with a lot of determination and hard work, you can build up a good reputation that will help your business to become sustainable.


Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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