5 Key Lessons from the Founder of CouponzGuru for Aspiring Entrepreneurs

Starting a business is never a straight road. It comes with its fair share of bumps, learnings and small victories. As for many aspiring entrepreneurs, the best lessons often come from those who have walked the path before them. One such inspiring story is that of Vikash Khetan, the founder of CouponzGuru. This platform has become one of India’s leading coupon and deals websites.

With years of experience in building and nurturing a business in the competitive online space. Vikash Khetan has distilled practical lessons that young entrepreneurs can learn from. His journey is not about growing the business online and expanding it worldwide, but also about his vision, perseverance and leadership. Here are some key lessons from Vikash Khetan’s entrepreneurial journey that can guide anyone dreaming of building their venture.

Start Small, But Smart

When Vikash began CouponzGuru, the e-commerce landscape in India was just starting to expand. He had a 9-5, and after which he would come and work on CouponzGuru. He didn’t dive in with significant investments or overwhelming goals. Instead, he was more focused on identifying a gap in the market; he aimed to help online shoppers so that they could save money while working online.

This approach highlights the importance of starting small, but also smart. Entrepreneurs don’t need millions to start; what matters more is recognising a need, crafting a solution, and scaling it gradually. For aspiring entrepreneurs, the lesson is clear. Instead of waiting for the perfect moment, start with what you have and refine along the way.

Consistency Over Speed

Building a platform like CouponzGuru wasn’t an overnight success. It took years of consistent effort, constant updating, and adapting to the ever-changing e-commerce system. At the same time, most entrepreneurs want quick results. Vikash Khetan’s story proves consistency and persistence are far more valuable than speed. And what does consistency reward? He took CouponzGuru to countries like the USA, Singapore and expanded, with persistence.

Success doesn’t come to those who rush but those who show up every day and keep improving their craft. Entrepreneurs must learn to be patient, maintain focus, and commit to the long-term vision when immediate results are absent.

Adapting to Change

The digital landscape is ever-changing; one cannot predict consumer behaviour shifts, competitors emerging, and technology at a very rapid pace. Vikash Khetan’s journey shows the importance of adaptability. CouponzGuru has not just survived but thrived in keeping pace with the new industry trends, updating the features and staying relevant to the ever-changing customer needs.

For new entrepreneurs, one vital takeaway from this journey is that it is also essential and may sometimes make them feel like they don’t understand business, but let’s get this straight: you can’t hold onto one idea forever. Be open to feedback, embrace innovation and pivot when required. The ability to adjust your strategies while staying true to your mission often separates successful startups from failed ones. While every founder has a different approach towards his businesses, there are obviously different types of startup approaches, which can be quite insightful for the new entrepreneurs to understand.

Customer First Approach

The one underlying goal of CouponzGuru, which lies at the very heart of the brand, is to help users save while shopping. Vikash understood early that customer satisfaction drives growth. Straight from making a user-friendly website to curating the best deals and offers, everything comes down to delivering value to the end user.

Entrepreneurs should understand that businesses exist to serve people. A product or service will only be successful when it genuinely solves a problem for its users. Building a customer-centric business builds customer trust and loyalty, which is essential for long-term success.

A Leader Who Empowers

One of the most defining lessons from Vikash Khetan’s leadership is his unvariable approach. Rather than commanding at the top, he focuses on empowering his team. A firm believer in collaboration, he often reminds his colleagues with a simple but compelling line, “I am because you are”

The lesson goes far beyond business; it is a philosophy of life. Authentic leadership is not about being the most intelligent person in the room but creating an environment where everyone feels valued, supported and motivated to deliver their best.

Conclusion

Vikash Khetan’s journey with CouponzGuru shows that patience, adaptability and a consumer-first approach come with success. Leading with empathy, listening, and tackling challenges calmly, while keeping the employees at the forefront and dedicating the accomplishments as a team work instead of a personal achievement. With vision, resilience and mentorship, he inspires growth at every step. His story for aspiring entrepreneurs proves that strong leadership builds lasting businesses.