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5 Software Small Businesses Can Use to Thrive

kokou adzo



a woman using a laptop

Spanning over different countries and multiple continents, multinational companies are self-sufficient. Expanding their business, launching products, or entering new markets, is easy for large corporations.


Because they’re resourceful enough to grow their businesses.

However, for small businesses with limited resources it may be difficult to do things at will. And on top of that, most small businesses are managed by a small group of people. You may find a single person acting as a CEO, CTO, and CFO, of a small company.

So, is there any way small businesses can become more resourceful?

Well, using business software is one way to share the burden of a small team. With advancing technology, there are numerous business software, perfect for small businesses.

In this article, we’re going to share some top software that small businesses can use. But before that, keep one thing in mind. To use the following software seamlessly, you may need the services of a solid internet provider, one that won’t slow you down or your business, just like Cox.

Besides providing GIG internet speed, there’s no need to worry about frequent outages. Also, with 4 million hotspot zones, the following business software will always be at your disposal. Connect to Cox español and explore pocket-friendly plans and packages today.

Without further ado, let’s get started:

  1. Microsoft 365
  2. Sage Accounting
  3. Asana
  4. HubSpot Marketing Hub
  5. Bitrix24
  6. Bottom Line


Microsoft 365

When it comes to providing an office suite, Microsoft 365 is still the best choice. Firstly, if you’ve used any of Microsoft’s products, then using 365 shouldn’t be a big deal. Navigating around different tools such as Word, Excel, PowerPoint, Outlook, Publisher, and Access has become easier with the Microsoft 365 Office suite.

Another distinguishing feature is the availability of cloud storage with Microsoft OneDrive. With all your data, be it from Excel, PowerPoint, or Word stored in a cloud, there’s no need to carry USB or hard drives with you.

It doesn’t matter what device you’re using, simply login to your OneDrive account and get access to all the work you’ve saved on the drive.

Sage Accounting

For small businesses, it’s vital to keep their books clean.


This way, they’ll be in a better position to understand their costs and profit margins. With Sage Accounting, a stool specially designed for small enterprise units, you can keep a constant check on your accounts.

From generating invoices to maintaining their record and submitting taxes online to cash flow forecasting, Sage Accounting is an all-in-one tool that is perfect for your business.

Sage Accounting comes with some tutorial video lectures as well. In case the user is finding it hard to navigate around the app, detailed videos are available to help them around. Plus, Sage Accounting provides customer support as well, so if you’re facing problems, their support is just a call away.


Although, in a small company, assigning tasks and managing the workload of employees may not be difficult. As there are limited people, so dividing work and keeping an eye on the progress may not be hard.

However, with all other things to manage, you may miss out on project deadlines or goals, and reporting can be affected too.

With Asana, assigning tasks, managing portfolios, or keeping a check on projects becomes a walk in the park. You can assign tasks to your employees with a deadline. Once they complete it, you’ll be informed and can review their work too.

Also, offering more than 100 plugins, it’s one of the best project management tools for your business.

HubSpot Marketing Hub

If you’re using multiple tools to achieve marketing goals, forget about them. HubSpot Marketing Hub is here to assist you in raising your marketing game.

From content creation to website management and social media advertising, it helps in almost everything. Providing a range of tools and plugins ensures your website’s health and helps to make it more interactive and responsive.

Besides being a perfect tool for marketing, it is one of the top CRM tools that you can use. From managing sales to knowing conversions, it also acts as a messenger between you and the sales teams.

HubSpot Marketing Hub also offers integration across different platforms such as Google Workspace and Microsoft 365. With this feature, the progress you make across different platforms becomes accessible to a single dashboard.


If there’s a one-stop shop for collaborations, project management, scheduling, employee management, and report generation, look no further than Bitrix24.

By providing you with diverse tools, you can manage business contacts, leads, sales, emails, calls, invoices, and quotes, from a single platform. Bitrix24 comes with its app as well so you can access everything via your mobile phone.

Overall, it’s a great tool to have in your repertoire, especially for small businesses and start-ups for enhanced productivity and effective time management.

Bottom Line:

For many small businesses, it’s a question of survival. However, with these tools, backing their businesses, chances are high that they may thrive. So, if you’re running a small business, use these tools and see the wonders they can do for you.

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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