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5 Things to Consider While Using IGTV for Marketing

jean pierre fumey



5 Things to Consider While Using IGTV for Marketing

Instagram TV (IGTV) is the new day television where brands curate long-form videos in order to build engagement, collaborate with famous and popular personalities and the most important- improve marketing strategies. IGTV is a standalone app too where regular users can post videos of minimum 1 minute long. In its latest addition, Instagram introduced an IGTV series feature wherein you can upload videos, as a part of a theme to be released on a regular basis (weekly or monthly).

This shows consistency and helps you gain more Instagram followers and buys you Instagram views since viewers come back to watch. Initially to upload a video, you had to create an IGTV channel. But Instagram makes it easy for users day by day. Now you just need to have an Instagram account.

How to upload videos on IGTV channel?

 To upload videos, follow these simple steps:

  • Tap the + button that is at the top right of your feed.
  • Select a video, then tap Next
  • Select the option of Long video that will be posted on your IGTV channel. Then, click continue.
  • Then select the cover image for your video. Tap Next
  • Provide the title and description for the video. You also have the option to post a small snippet on your feed and make it visible on Facebook for promotion.
  • Tap Post and we are done. Voila!

Some of the ways to use IGTV channel for marketing are:

    1. Target new audience by repurposing your previously published Video content

IGTV is a perfect platform where you can reuse your old videos which went very popular, by giving it a new life. You can repurpose those videos that you might have posted on other social media platforms or even the live stream recordings. You can reuse your blog posts and create a video around it as short tips and listicles are very informative and educative. If the video has been shot horizontally, edit it such that it fits in the vertical format and share. This act of repurposing videos for IGTV will help you in understanding what the viewers want and how they react to such videos. This data can be very meaningful since it is on the basis of these data that you can buy Instagram views and buy Instagram followers for your brand page.

    2. Build a dedicated niche audience by sharing exclusive content

No matter if you a Michigan criminal defense lawyer or promoting mobile homes for sale in Fenton, MI, it is important that you have a dedicated audience base for your IGTV channel. From time to time, make sure you appeal to the audience that has stayed by you for the longest time. Sharing exclusive content is one way to go about it. By giving the audience a regular dose of appealing content will help them connect with the business on a personal and emotional level. They will not feel as an outsider, but an insider. Contents like behind the scene clips that are nothing but authentic. Viewers love such content because they like seeing the real stories and characters and are curious about how the video is shot, how the actors behave etc. Other exclusive content that can be shared are company events like some of the sessions conducted, social gathering or industry trade shows or a panel discussion with great personalities etc. Other content that you can upload are expert interviews, create a short movie telling the story of your brand or short clips of customers etc. This will make the customers feel a part of your brand who will take pride in knowing your story.

    3. Deliver Educational videos

IGTV is the best place where you can share instructional content that is very educational in nature and has a two-way benefit. First, it is very educational and purposive for the viewers. Second, it allows you to highlight the product features that will help you in promoting your business which in turn will gain you more Instagram followers and buy you Instagram views. Educational videos like tutorials, how-to’s etc are the best way to introduce your product. This will teach your viewers something new and they can follow you and your brand. Build a lively collage of various kinds of tutorials and informative content for your viewers. The viewers will find this noteworthy and wont mind watching long videos.

    4. Show consistency with a recurring show

IGTV is the new day television. You can share a weekly or monthly segment at a recurring time because people love predictability. Show consistency in the videos you upload. This requires meticulous planning since you need to strategize the content that you will be uploading for the entire duration. But the labour is worth it because if you publish on a daily basis, viewers would be compelled to come back and watch the continuation on your IGTV channel. Whistle Sports hold a No day series on their IGTV channel where they upload inspiring stories and discover budding talents.

    5. Engage directly with the customers by holding Q&A or AMA sessions.

Instagram has fun features that can be moulded and used to benefit one’s business. Some of them are question and answer or ask me anything sessions that help you in directly engaging with your customers and also resolving their queries. This not only improves engagement but also provides useful information to all. If you project your brand and yourself as open, democratic and committed to discussion and answering questions, people will find more trust in you and your brand. They will rely more which will not just buy Instagram views and more Instagram followers but also good names in the community. Host a planned Q&A session based on the wide set of popular and common questions that you collect prior to holding the session, shoot a video answering those questions and post it on your channel. Use the Instagram stickers for the purpose and later respond to them in your video. Ask me anything will help you in knowing what your customers expect from you. This is very valuable as it will provide you constructive criticisms as well that will help your brand grow. If you are struggling to manage your account may check out Instagram bot services to get all your tasks done easily.

IGTV channel provides you with the opportunity to let your customers know you better and in great depth. It helps you promote your business better by sharing more details and also other content that otherwise wouldn’t have been possible. It is a great platform for marketing and building greater engagement.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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