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7 Ways to Take Advantage of Instagram Reels for Business 

purity muriuki



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Instagram is one of the most popular social media platforms of today. It has 1.83 billion users. These people spend an average of 28 minutes on this application. Instagram has been responsible for the growth of many creators. There are about 50 million creators on Instagram. Each of these people has found their niche in this vast space. 

New creators are coming up every day with their unique ideas. Instagram is growing every day. People are taking full advantage of user engagement. Many creators have been able to generate huge incomes through Instagram. Not only this but there is also the factor of gaining popularity and ultimate reliability. 

In the COVID-19 pandemic, individuals were shut down from the real world. This increased virtual communication and helped creators grow. To break away from the stress, many people began home-run businesses. Bakeries, thrift stores, and art stores opened up. Some businesses grew immensely and continue to expand. 

For businesses to reach a number of people, they must know how to use the platform to their advantage. One of the major means to reach people is through the use of Instagram Reels. These are short videos that are engaging and expressive. So, here are seven ways in which reels can be used to expand one’s business:

  • Know the Trends

Instagram Reels reach a greater audience if particular sounds are used. Certain sounds in reels have an arrow icon next to them. These sounds are trending. Trending sounds can be used to promote products and create fun content. Some sounds are specific and may be helpful in displaying specific themes. Buying instagram followers are a quick way to increase engagement on instagram.

  • Create Engaging Content

Relatable content will rarely fail to attract an audience. It is important to implement ideas that people find interesting. The concept should be straightforward. When humor is used in these short clips, they become engaging. 

Along with comedy, informative content will help viewers learn more. This kind of content can be presented in an exciting manner. Such videos will likely be shared by people. 

  • Collaborate with Creators

Collaborations are a way through which creators connect. Influencers, bloggers, or creators can be contacted by businesses. These deals can help attract the audience of the creator. Such collaborations may require a barter system. Here, products are given for free against a post or reel. Sometimes, creators may want to be paid to promote a business. The collaboration feature in reels makes the content visible on both accounts at the same time. 

  • Introduce Offers and Promotions

Everyone loves discounts. Promotional discounts and sales can be introduced via reels. The wide reach of reels can be used to introduce these offers. This way, more people get informed about promotions, increasing engagement. 

Reels can also be used to introduce events such as pop-ups. These can help spread the word quickly. 

  • Engage in Storytelling

Stories are the best way to capture the attention of the audience. Products and their stories can be presented in reels. Sometimes, personal anecdotes can also be used. These may not even be related to the products. Recently, mismatched stories and product videos have also gained an audience. Behind the scenes and fails can also help increase engagement.

  • Inform the Audience 

How-to videos are very helpful for audiences. These help viewers get a better idea about the product. Along with this, information about a specific concept can be provided to attract audiences. Suppose one runs a clothing business. This business can create reels on styling or ways to find out if a fabric is strong. 

  • Use the Audience

One great way to increase engagement is by using the audience. Experiences of already existing customers can be used in reels. These help build trust. One might think of buying Instagram followers or views, but this has its own problems. It is okay to get a headstart. However, one must be well-informed about the possible difficulties.

Instagram is a great way to expand a business, you should read this ultimate guide. Instagram Reels can be considered as mini ads that help reach big audiences. Funny and relatable content has a high chance of being viewed and shared. Affiliate marketing can also be used to promote content through Reels. Using hashtags on reels is an efficient way of gaining views. One should seek information about trending hashtags.

Various small businesses have begun out of Instagram and have expanded through the various formats. Content creators greatly influence their followers, which can be used by businesses. There is no harm in using the same content with a different sound in order to increase engagement. It is best to create content ahead of time so that reels can be posted quickly. 

These steps are helpful in increasing engagement and can be altered to personal choices. One must not lose sight of the overall vision of the business. This helps stay authentic to the goals. 


I'm a passionate full-time blogger. I love writing about startups, how they can access key resources, avoid legal mistakes, respond to questions from angel investors as well as the reality check for startups. Continue reading my articles for more insight.

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