8 Golden Tips for Link Builders in 2024 Year!

In this article, I’ll share some essential tips for running successful link-building campaigns, whether you’re working to boost the visibility of your own startup or handling SEO for a client. I’m Paweł Krok, owner of the link-building agency app.seobuilding.link, where we specialize in helping clients find high-quality, sustainable links to improve their search rankings and build lasting authority.

Link building is a powerful tool for increasing your website’s credibility, driving organic traffic, and improving visibility on search engines. But here’s the catch: not all links are created equal. The quality of the backlinks you acquire can either elevate your SEO efforts or hold them back.

1. Buy backlinks on websites with min. DR 40 

• Recommendation: Aim for sites with a DR of at least 40 to ensure the link positively impacts your rankings.
• What it is: Domain Rating (DR), measured by tools like Ahrefs, is a score (from 0 to 100) that indicates the overall authority of a domain based on its backlink profile.
• Why it matters: Sites with higher DR scores tend to pass more authority to your site, improving your SEO. While DR isn’t everything, it’s a reliable measure of how influential a link from that site could be.

2. Organic Traffic – min. 1000 visitors per month

• Recommendation: Use Ahrefs or similar SEO tools to check a website’s organic traffic, and avoid sites with 0 traffic. Look for websites with at least 1,000 monthly organic visitors.
• Why it matters: Organic traffic is a strong indicator that the site ranks for relevant keywords and is trusted by search engines. Links from sites with organic traffic also have the potential to bring real visitors to your site.

3. Check Number of Reffering Domains

• Recommendation: Analyze the referring domains of any site you consider for links. Choose sites with a reasonable number of unique domains linking to them.
• What it is: Referring domains represent the unique websites linking to a particular site, contributing to its authority.
• Why it matters: A site with a good number of referring domains is more likely to have established its authority naturally, as opposed to sites with a high DR from just a handful of links. A balanced DR-to-referring domains ratio is a good sign of organic growth.

4. Keep Relevancy

• Recommendation: Ensure the site’s content aligns with your own industry or niche.
• Why it matters: Links from relevant sites carry more SEO value and make sense for your target audience. Search engines place a premium on contextual relevance, so aim for links that naturally fit within the linking site’s content.

5. Don’t spam in anchor text!

• Recommendation: Look for sites that can use natural, varied anchor text for your links rather than heavily optimized or repetitive anchor text.
• What it is: Anchor text is the clickable text in a hyperlink, helping search engines understand what the linked page is about.
• Why it matters: Anchor text should look organic and make sense within the content. Overusing exact-match keywords in anchor text can look manipulative and could lead to search engine penalties.

6.Payment for Links

• Recommendation: Avoid purchasing links from platforms like Fiverr and Upwork, where SEO vendors may offer thousands of low-quality links for $10–$20. These links are often from spammy sites that can harm your SEO and negatively impact your Domain Rating (DR). As a guideline, expect to pay at least $50 for a link from a DR 40 site, $80 for DR 50, and around $100 for DR 60 or higher. For premium sites, such as Entrepreneur.com, be prepared for fees around $400 or more.
• Best Practice: When buying links, request an official invoice and a guarantee for permanent visibility of the link. This ensures your investment is protected and that the link remains visible long-term, offering you lasting SEO benefits.

7. Low Budget? Reach Them Myself!

• Recommendation: To secure the best prices for link placements, consider reaching out to webmasters directly. You can use Gmail’s bulk mass mailing features or specialized software to streamline the process. Start by compiling a list of relevant websites and their contact emails in an Excel spreadsheet. Then, use this list to send personalized bulk emails inquiring about the price of link placements.
• Tools: If you want a more professional approach, consider using mass mailing software like SalesForge.ai or SmartReach.io. These platforms allow you to create customized outreach sequences that can help you connect with webmasters effectively and maintain a professional tone. With the right tools and strategy, you can negotiate better prices and establish valuable relationships in the industry, ultimately enhancing your link-building efforts.

8. No Budget? Create a How-To Guide and Outreach It!

• Recommendation: If you’re working with a tight budget, consider creating valuable content like a how-to guide, a statistical post, or a case study. These types of content can be highly engaging and informative for your target audience. Once you’ve developed your content, build a contact list of relevant websites and influencers in your niche and reach out to them, asking if they would consider linking to your new resource.
• Execution: Focus on crafting a compelling email that highlights the value of your guide or study. Explain why it would be beneficial for their audience and how it complements their existing content. By providing a resource that adds value, you increase your chances of earning backlinks.
• Results: This approach not only helps you expand the number of referring domains pointing to your site but also boosts your overall backlink profile and Domain Rating (DR). As more sites link to your valuable content, you’ll see improvements in your SEO performance, driving organic traffic and enhancing your site’s authority in your niche.

Conclusion:

Building a successful link-building campaign is essential for enhancing your website’s authority, driving organic traffic, and improving search engine rankings. By following the tips outlined in this article, you can make informed decisions that will lead to valuable backlinks while avoiding common pitfalls.

From targeting websites with a minimum Domain Rating (DR) of 40 to ensuring the relevance of your links, each step is crucial for creating a robust link profile. Remember to prioritize quality over quantity; it’s better to have a few high-quality links than many low-quality ones. Whether you’re reaching out to webmasters directly for better pricing or creating compelling content to attract links organically, every strategy plays a role in building your online presence.

As you embark on your link-building journey, keep in mind that SEO is a long-term investment. Patience and persistence are key. By consistently applying these best practices and adapting to the evolving landscape of digital marketing, you’ll be well on your way to achieving lasting results for your startup or clients.

Thank you for reading, and I wish you the best of luck in your link-building endeavors! If you need assistance or have questions, feel free to reach out to my team at app.seobuilding.link. Together, we can help you navigate the complexities of SEO and elevate your online presence.

BIO:

Paweł Krok is the owner of app.seobuilding.link, a marketing link-building agency that helps entrepreneurs with the link acquisition process