As we progress through our series of evaluations on companies specializing in ad monetization, our next focus is on Adnimation.
Founded 2013, Adnimation is a veteran monetization company with a strong reputation in the industry.
Adnimation provides a monetization platform and service to publishers of websites, CTV apps, and mobile apps, selling their ad space in a smarter way for higher prices.
Adnimation is a Google partner that works with hundreds of publishers in the US and worldwide, serving more than five billion monthly ad impressions.
It provides services only to publishers and not to advertisers, as it maintains that providing service to both creates a conflict of interest that harms the publisher.
Unlike some tech-only monetization companies, Adnimation believes that professional human involvement is a crucial element of the monetization process. Therefore, its monetization strategy combines advanced technology with the expertise of monetization professionals.
One of the major benefits of using Adnimation is its transparency in revenue reporting.
Adnimation stands out in the monetization industry by providing publishers with detailed and transparent revenue reporting, including gross numbers, which is not the norm in the industry.
This level of transparency is reflected in the high retention rate and loyalty of its partnering publishers.
Adnimation utilizes a unique array of proprietary technology to maximize revenue for its publishers by serving less ads for higher prices.
This includes the use of hybrid header bidding, an innovative method that combines the benefits of both client-side and server-to-server header bidding. This increases advertiser competition and ultimately results in higher revenue for publishers.
The hybrid method sends calls from the user’s browser and an external server, and then chooses the winning bid from both auctions. This allows advertisers to bid based on a user’s data from the client-side, while enjoying the speed and increased bids from the server-side.
Adnimation also offers a one-code wrapper, an easy-to-implement solution that enables publishers to monetize their digital assets without the technical complexity of the monetization process. Once implemented, the code automatically accesses Adnimation’s monetization script files and objects, eliminating the need for publishers to make updates or alter their digital assets.
Adnimation is highly regarded for its exceptional customer support. The company places a significant emphasis on customer support, which is evidenced by its “Excellent” rating on Trustpilot and numerous positive reviews from satisfied publishers.
Its customer support team has an average response time of less than two hours and is reachable through various channels such as phone, email, WhatsApp, Telegram, and Skype.
Adnimation also provides support on Sundays.
Google’s CTV Product
Adnimation was the first company in the world to launch Google’s CTV product, granting it unique access to Google’s CTV ads.
By utilizing advanced technology and Google’s CTV product, Adnimation is able to provide increased competition and higher revenues for its partnering CTV publishers.
As of today, Adnimation monetizes more than 1,000 CTV apps.
Adnimation’s dashboard is clean, transparent, and fast.
The dashboard provides an in-depth view of the monetization data, giving publishers the ability to access the relevant data.
Adnimation’s services are not available for websites that contain gambling, pornography, drugs, or similar content.
Additionally, Adnimation only partners with publishers that create original content and have legitimate traffic sources and substantial traffic from tier one countries.
Limited Experience with Huge Publishers
Adnimation has limited experience with publishers averaging more than 40 million monthly pageviews.
Although it works with a number of very large publishers, the majority of Adnimation’s publishers average one to five million monthly pageviews.
Adnimation’s main competitors are Freestar, Ezoic, AdThrive, and Playwire.
Adnimation is one of our top picks for ad monetization companies. Its strength lies with its technology, transparency, exceptional customer support, and hands-on approach, which sets it apart from other tech-only monetization companies.
Adnimation’s publisher-only focus is also a major advantage, as it ensures that there is no conflict of interest between helping the publisher and advertiser.
Overall, Adnimation is an excellent option for publishers looking to monetize their digital assets.
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