Building backlinks is an essential method of improving SEO and the ranking of your website in 2021. However, whether you get them naturally or build manually, their quality is crucial. There’s a thin line between a link that will help you get traffic, leads, and improvements for site popularity and getting a penalty from Google.
If you’re here, you must be interested in the topic and want to know just how beneficial it is to build high-quality links.
And this is just what we’ll be talking about here!
Wait, Are There Disadvantages to Link Building?
There are no disadvantages to creating backlinks for website unless you do it wrong. This means:
- Buying backlinks of poor quality or in bulk;
- ‘Miraculously’ getting 1,000 backlinks a day;
- Posting links on websites that don’t relate to your niche;
- Not caring about the condition of your backlink profile.
Go it? OK, let’s get to the basics and the actual advantages of backlinks for SEO.
What Is a Backlink?
For the total newcomers here, let’s elaborate on the notion of backlinks.
If this is all strange to you but the need for backlinks is urgent, consider using SEO services while you learn about the techniques and benefits of credible references to your website. Professionals can handle it for you in the meantime.
This concludes the off-topic part.
🔗Pro 1: Backlinks Increase the Authority of Your Website
A decent link building strategy will establish your website as a credible one. This includes the proper choice of donors:
- Mid to high-ranking websites;
- No spam;
- Relevant niche.
Also, don’t limit the mentions to the main page of the site. It’s very beneficial to have a blog with publications relevant to the keywords important for people interested in purchasing your services or becoming regular readers.
Promote your posts as well as the main page. The more pages you try to rank, the bigger the chances at least a portion of them will.
🔗Pro 2: The Referral Traffic of Your Website Will Increase
Traffic and user engagement are very important to SEO. While the entertainment part is totally your responsibility, getting the target audience to the site can be done through backlinking.
How to get to your target audience through backlinks?
Look for websites to post on that have a focus topic as close to yours as possible. People reading those sources are already interested in the niche, so a great part of them will click out of curiosity. Then, it’s the job of your well-adjusted, informative website to hold them in for as long as possible.
🔗Pro 3: Your Pages Will Be Crawled and Indexed Faster
One of the ways to find new pages on the Internet for Google ‘spiders’ is to follow backlinks found on other pages. The better the page is, the faster it will be crawled for new links.
Just creating a website and optimizing it is enough for regular indexation but isn’t for a quick one. And you want to have the site in an SE directory as soon as possible to start the race for a higher ranking.
Otherwise, you may have to wait for a long time to see any page of the web source at least somewhere on SERPs. The spiders have prioritized pages that have already got some backlinks.
If you think it’s too early to cooperate with competitive credible websites:
- Post links on social media (in a relevant way);
- Create business accounts with links to the main page or the latest post;
- Cooperate with small bloggers who have a decent ranking.
🔗Pro 4 (Bonus): There Are Many Ways to Build Different Backlinks
There are many kinds of backlinks, and you can get them in a multitude of ways.
Here are only some of them:
- Broken links.
Look for links on mid to high-ranked websites that refer to your topic but lead to pages with errors. Those websites don’t need such links for their SEO progress, which gives you great opportunities for.
- PR links.
Create a business pitch and contact websites you want to be mentioned on as experts in the field. Persuade their owners that you’re worthy of PR on their side. You can also negotiate mutual promotion; however, for that, you need to have some kind of authority already.
- Unlinked references.
Look for mentions of your website, writers, brand, products, services, etc. that don’t have a link. Contact bloggers or webmasters and ask to link the reference to your homepage or a post relevant to the topic of the article.
- Paid guest posting backlinks.
They used to be frowned upon. To be precise, the services that just sell links in bulk, landing websites into pits of Google penalties are still not a way to build quality links. But where to find paid backlinks that are useful and credible? There are services now that contact blogs related to your topic, write incredible guest posts for them, and insert your link naturally. Choose such companies to boost your ranking and improve the backlink profile!
- Business profile links.
Register on Google My Business and leave a link to your homepage there. This will establish you as a credible business, showing the SE that you’re in for a high ranking.
If you’re looking for a company to help but don’t know which service is the best for you, there’s a guide on small-bizsense.com that will help you contact the most suitable one.
Backlinks are still one of the TOP factors in Google ranking. It’s not wise to neglect them or their quality. There are also multiple methods to get different kinds of such references to any page of your website.
We hope these 5 benefits will inspire you to build links on credible sources, bringing your website to the same high rankings on Google and other search engines. They will be happy to have you as a provider of incredible services and useful content for the people who are looking for it!
About the author :
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and SEO. He also loves traveling and speaks Spanish, French, German and English.