There are many different forms of marketing available at our disposal today. This includes everything from print marketing, like brochures, flyers, posters, business cards, postcards, and much more, to digital marketing, from social media and search engine optimization to pay-per-click and video marketing.
The most effective strategies are those that bring together the online and offline world to stunning effect, delivering an integrated campaign that boosts visibility and brand message. Booklet printing plays a key role in this. Business booklets can help you to achieve your goals, and below we will take a look at why booklets printing is such a vital part of any company’s marketing strategy today.
Enhance your brand image and wow potential customers
There is only one place to begin when it comes to booklet printing, and this is with the great impression that this form of marketing is going to leave on your customers. First impressions are everything today, and a shiny, high-quality booklet can really leave its mark on prospective clients.
These sorts of marketing materials have a luxurious and high-end feel to them, which is difficult to achieve with other forms of advertising. They give off the impression that your business is a professional one that does not cut corners and puts quality first. Not a bad impression to give, right?
Booklets aren’t intrusive; they enable people to explore your business when the time is right
There are so many forms of marketing today that are intrusive and disruptive. From cold-calling to television adverts and website pop-ups; all of these methods stop you in your tracks and force you to pay attention at that very moment.
In some cases, it works; people are so compelled by what you have to say that they stop what they are doing and check it out. However, in reality, most of the time there is only one result; frustration! You stopped the person from what they were busy doing, and in today’s time-poor society, that’s not the best way to win people over.
Instead, with a booklet, you give people the ability to pick it up and then read over it at a time that is convenient for them. This ensures that they are in the right mind space and that they are ready to absorb everything that you have to say! The difference this can make is astounding.
A proven and classic marketing tool that brings results
Of course, when crafting a marketing campaign, there is one thing we all want; results! When you think about the classic marketing model, AIDA, you can easily see that booklet printing ticks all of these boxes.
For those who are unaware, AIDA stands for Awareness, Interest, Desire, and Action. When crafting a marketing campaign, you need to make sure these four boxes are ticked.
Booklets certainly fulfill this requirement. Distributing them creates Awareness about your brand. You can use them to generate Interest in your services or products. Showing your brand personality will build an emotional connection with the customer, which generates the Desire to purchase from your brand. Finally, a call to action within the booklet can bring about the Action, i.e. a sale.
Traditional marketing efforts like this stand the test of time for a reason; they are proven to achieve great results.
Distribution is straightforward, with plenty of options available
Another reason why booklet printing is considered an essential part of any marketing strategy is that it is incredibly easy to distribute your booklets. With posters, you need to find an effective permanent home for them, and often this comes at a cost. With online marketing, you need to spend time and resources crafting your optimization efforts so that only the right people see your ads.
You do not need to worry about any of this when it comes to booklets, as there are a number of distribution options, and they are all incredibly easy.
A lot of business owners like to display their booklets in high-traffic areas whereby people can simply pick one up, for example, in their own store or in the local convenience store. You can also insert a booklet with every online order, which could include special offers to tempt repeat business. It all depends on the nature of your company and the goals you are trying to accomplish.
You won’t have to blow your budget
Aside from the benefits that we have discussed so far, booklet printing is a lot more cost-effective than a lot of people realize. Because booklets have such a luxe finish to them, people have a tendency to assume that they are going to cost a fortune to print, but this is not the case.
Plus, as you can customize your booklet, you can make changes to lower the cost if required. For example, factors such as the finish you select and the number of pages you include will impact the end cost.
You can make your money go further by leveraging bulk discounts as well. The vast majority of print businesses on the market today provide bulk discounts, meaning the more your order, the cheaper the cost per unit.
Final words on why you should consider booklet printing as part of your marketing efforts
So there you have it: an insight into booklet printing and why it is such an effective choice. We hope that this has helped you to get a better understanding of why this marketing approach is so highly valued.
Booklets have an exclusive and high-end feel to them, which is bound to impress your customers. Plus, they can pick up a booklet and check it out at a later date, so it’s not an intrusive form of marketing, which cannot be said for a lot of advertising solutions today.
When you take all of this into account, it is not difficult to see how business booklets can add heaps of value. But for this to be the case, you do need to design your booklet carefully and choose a reliable printing partner.