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Businesses that have to deal with a lot of customers on a daily basis know that inputs and suggestions from customers are very important to help the business grow. You need to know the feedback of your customers to find out whether they are happy with your products and service or not. This feedback is very important data using which companies make changes to their products and try to mold them according to the wishes of the customers.


Different businesses have different ways of collecting feedback from customers. Businesses like McDonald’s have programs like McDVoice through which customers can give feedback and earn a reward in return, others take feedback through a dedicated app. Today, we will be discussing the benefits of having an online feedback/survey app for businesses and how can businesses can improve their services and benefit from an online survey app:

More Effective

Having an online survey app makes it easier for companies to collect feedback data. Unlike written surveys, the online version is much more effective in gathering data. It takes a lot of time to gather survey data from written surveys and feedback forms but an online survey app makes it very easy to collect data. After customers give their feedback, AI-based software does all the calculations and tells the feedback customers whether they are happy with the products and services or not.

Cost Efficient

An online survey app is also cost-efficient. Businesses and companies don’t have to spend money on printing surveys on paper and sending them to customers. Instead, they can direct customers to their online app and ask them to rate their products and services. This makes it cheaper for companies to gather data. Businesses are providing customers with certain discounts and incentives such as DGCustomerFirst providing different incentives to its customers through its survey.

Saves Time

An online survey app also helps businesses to save time. Compared to a written feedback or survey form, an online survey app is very time efficient. An app is easily able to collect and analyze the survey results which allows businesses to act swiftly and improve their products and services.

Easy Accessibility

Accessibility is another benefit of an online survey app. Sharing surveys around the country or around the world for a business can become very difficult and it can also add up to the expenses. With the help of a survey app, businesses can share the link to access the feedback form through websites, emails, and social media making it easier for both the customers and businesses.

Minimizes Human Error

A survey app minimizes human error because all the data from the customers will be analyzed by the CPU instead of the staff members entering the data and analyzing it. All the data goes directly to the app’s database instead of being manually entered by the staff. This allows for more accurate data which allows businesses to make more accurate decisions. 

Easily Customizable

Another benefit of an online survey app is that it is easily customizable. An online app including all its content and the survey form can be customized at any time to make it more interesting for the customers. You cannot achieve this feature easily with printed feedback forms because once the forms are printed, you cannot make any changes to them.

Customer Prefer It

If we talk about customer preference, then customers would prefer to give their feedback through an online app instead of writing huge paragraphs on a piece of paper. Most customers don’t want to waste their time and give feedback through paper forms. An online survey app is more convenient for customers as they can give feedback through their mobile phones from anywhere, due to which more customers are willing to give feedback through an online survey app.

These were the benefits of having an online survey app. These benefits show how businesses that have online survey apps can make timely changes in their products and services. If you own a business and have to deal with a lot of customers then you should consider having an online survey app for your business.

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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