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How a Smarter Test Data Management Improves Business Process

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Your business needs smarter test data management. Why? Because data is the heart of your business, and when you empower the people who manage it with a higher quality process, their work product is more accurate, and your company can save money. 

It’s all about maintaining a high-quality testing environment that ensures the stability and integrity of your products and services. Because if that’s not the case, you risk endangering your reputation, losing out on valuable clients, and even losing long-term customers.

This article will explain how a smarter process results in fewer mistakes, fewer problems, and better testing results. 

What Is Test Data Management?

Test data management is creating, modifying, and managing the datasets used for testing. When you create a new test plan, you need to identify the data required to run those tests and ensure it is available. 

6 Ways Smarter Test Data Management Improves Your Business Process

Here are six ways smarter test data management improves your business process:

Optimizing the Performance of Data Management

Many organizations need help managing the data they need to test. For example, two other teams might share access to the same information or workflows or spend a disproportionate amount of time maintaining records of who has access and when. 

But this can also be optimized. Smarter test management powered by Artificial Intelligence (AI) delivers staggering improvements in productivity and accuracy. It allows professionals to work smarter and faster.

Optimizing the performance of data management requires a sophisticated approach to data architecture and governance, so it is easy to understand, manage, and update. Data silos can make it difficult to determine when and how data needs refreshing.

Rapid Reporting and Analytics

Creating reports is difficult even when everything is working correctly. If you have to worry about where the data resides, how it was collected, or if it’s even the correct data, then trying to report that data becomes a nightmare. 

You’ll have to dig through multiple databases and spreadsheets to find the problem’s source. It can take days of manual work when it should take mere minutes. There’s also a strong chance you might make a mistake that’ll cost you hours or days to correct later on.

You can easily create reports in minutes using smarter test management to make more efficient use of existing data. Your analysts and developers no longer have to worry if they’re missing anything. No matter how big or small, they can accurately report the data they need in an easy-to-read format. 

Smarter test data management tools powered with Machine Learning (ML) can automatically reconcile datasets, detect issues and trends, and generate analytics on the fly. Your business can make smarter decisions, increase product quality, and seamlessly implement new products or services.

Utilizing Staff and Financial Resources Efficiently

As a business leader, you want to spend your resources on growing your business. That doesn’t mean you should overlook the quality of your products and services or the integrity of your brand – both are critical components of any successful company’s DNA.

Managing test data is a team effort. Project managers and software developers share access to the same information or workflows and often spend a disproportionate amount of time maintaining records of who has access and when.

The result is untested products or services that fail when released into production. It’s also inefficient because it requires resources from various departments. If you’re working on the same thing in multiple places, you waste money by paying for redundant resources and duplicated efforts.

Smarter test data management platforms, optimize workflows and help your team work smarter and faster. These tools accommodate the needs of multiple teams and departments. They minimize, if not eliminate, duplicated efforts so you can focus your time on what matters: quality products and services.

Increased Scalability and Constant Availability

Because data is your business’s heart, it must be available 24/7. When you want to work, you should be able to work on that data anytime. You’re constantly learning new things about your customer’s preferences and habits.

Sometimes new opportunities arise, or a competitor makes a move requiring you to alter your strategy immediately to stay competitive. With smarter test data management, you can access the datasets you need anytime.

Smarter test data management tools can also scale your data to meet the needs of even the most prominent businesses. Your business can handle more customers and products or services with a clearer understanding of expectations, requirements, and the cost involved.

Enabling Smart QA Analysis

Your QA team has to follow a strict process to validate every release. They could avoid critical errors or deliver a broken product or service if they do.

But QA processes can also be automated using smarter test data management platforms powered with ML. When you have the correct data, you can quickly identify issues and automate that information flow into the development cycle. You’ll then have a roadmap for defect corrections down to the source code level.

Cognitive QA provides a pathway to transparency and a different way of thinking about software quality. Your QA team can focus on ensuring every product and service functions as intended. You’ll have more visibility over the time it takes to review each defect, leading to faster and more accurate defect correction.

Improving Customer Trust

One bad experience can cost you a customer forever. So it’s essential to deliver quality products and services. 

When you have the correct data, you’ll be able to deliver quality products and services faster. That means happier customers and higher profits for your business. It also provides an avenue for improving customer trust by providing new opportunities for superior customer service.

Turn To Smarter Test Management for an Improved Business Process

When your software and services are more reliable and less buggy, you have a greater chance of profitability and longevity. After all, you should be the one providing the products people use every day.

That’s why smarter test data management is one of the top reasons to use intelligent technology to enhance your business strategy. It’s built with your customers in mind so that you can provide better products and services in a competitive marketplace. 

Author Bio

Daniel Jackson

Community Manager



Daniel is a community manager for NI (formerly National Instruments), where they create the tools needed for companies to Engineer Ambitiously™. His current interests are at the intersection of software engineering and DevOps. Outside of work, he is a marathon runner and is working on his first novel.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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