How Amanda McKeen is Fueling Trust and Visibility for New Hampshire Businesses

Amanda McKeen is a visibility strategist and founder of Clear View Advantage, a consulting practice based in Northern New Hampshire. She helps small businesses and nonprofits strengthen their online presence, clarify their message, and build trust with the communities they serve.

Amanda’s work draws from years of experience in Online Reputation management, where she once focused on suppressing negative content. Today, she applies that expertise in a new direction—helping local businesses that aren’t facing a crisis, but are simply struggling to be seen. Her approach emphasizes clarity, structure, and alignment, ensuring that every touchpoint—from search results to social profiles to websites—reflects the heart of the business.

Amanda is also the creator of the White Mountains Directory, a regional platform designed to increase visibility for small-town businesses that might otherwise be overlooked. In addition to digital strategy, she actively builds partnerships with local chambers of commerce, newspapers, radio stations, and publishers to help her clients stay connected and visible in a broader way.

Her process is rooted in asking the right questions, listening carefully, and building customized systems that make sense for each unique client. With a mix of strategic depth and grounded support, Amanda helps entrepreneurs across New Hampshire move from confusion to confidence—and from hidden to seen.

We recently had the opportunity to connect with Amanda McKeen about how she’s building trust, visibility, and structure for small businesses and nonprofits in New Hampshire.

What motivated you to create Clear View Advantage?

I wanted to offer something different—something useful, personal, and built for the way small-town businesses actually operate. Most business owners I work with are doing incredible work offline, but they aren’t getting the visibility or recognition they deserve online. My goal is to help them show up in a way that reflects who they truly are and the value they bring to their communities.

What’s your approach to online visibility?

Everything starts with clarity. Before we do anything technical, I ask a lot of questions. I want to understand what’s already working, what’s unclear, and where things feel stuck. This process often brings out insights the business owner hasn’t put into words yet. From there, we build a strategic path forward—one that simplifies their online presence, strengthens their message, and helps them get found by the right people.

How does Online Reputation fit into your work?

Traditionally, Online Reputation management has been about damage control—helping people recover from bad press or negative reviews. My focus is different. I work with businesses that aren’t in crisis. They’re simply not showing up, or they’re showing up in ways that are outdated or inconsistent.

At Clear View Advantage, I apply the principles of Online Reputation to help these businesses get found, understood, and trusted. We correct misinformation, expand their presence across search platforms, and make sure everything is aligned—from Google results to directory listings to the story their website tells.

Trust begins by showing up clearly and consistently. That’s the real foundation of online reputation today.

You’ve also created the White Mountains Directory. How does that fit into your vision?

It’s one of the ways I help create new visibility opportunities for our region. Some of the best businesses up here don’t have a marketing budget, and the directory gives them a way to be discovered. Beyond that, I’m always looking for new paths—whether that’s partnering with local chambers, radio stations, newspapers, or publishers. Visibility isn’t just about the internet. It’s about being part of a community conversation.

What kind of transformation do your clients typically experience?

A lot of the time, the biggest shift is internal. Once a business starts showing up online in a clear and consistent way, the owner sees their work with fresh eyes. They feel more confident. They understand what they offer and how to talk about it. That clarity changes everything—from how they introduce themselves at networking events to how they show up on their website.

What makes your approach different from others offering similar services?

I don’t use templates, and I don’t offer one-size-fits-all advice. Every strategy is built from the ground up, based on real conversations and real goals. I’m not here to sell a system—I’m here to help local businesses build one that fits.

The people I work with are thoughtful, hardworking, and community-minded. They want to grow, but they want to do it in a way that feels true to who they are. My job is to support that process with structure, insight, and strategic action.

What advice would you give to someone who’s just starting to think about their online presence?

Start with what’s true. Make sure your contact info is accurate, your website reflects who you are, and your business shows up clearly when someone searches for you. That alone makes a big difference. From there, stay consistent. You don’t have to do everything at once—you just have to keep showing up in a way that builds trust over time.

Looking to the Future of Online Reputation for Small Businesses

As more small businesses and nonprofits look for ways to grow in an increasingly digital world, Amanda McKeen is helping them do so with intention. Her work at Clear View Advantage reflects a deeper belief: that visibility isn’t about being everywhere—it’s about showing up in the right places, with the right message, in a way that builds trust. By creating new opportunities for local voices to be seen and heard—from custom strategies to regional directories to media partnerships—McKeen continues to shape a more connected and confident future for business owners across New Hampshire. We would like to thank Amanda McKeen for sharing her insights and experience with our readers.