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How to Harness the Power of AI for Your Small Business

jean pierre fumey



job, office, team

It’s imperative to be a step ahead in an ever-dynamic and highly competitive market space.

Forward-looking brands rely to create their own custom boxes as they jump on the latest tech trends.

With the right control over factors that can tip the scale, you can move from level 1 to 100 in the blink of an eye.

One of these factors is “artificial intelligence.”

Small business owners with limited resources now have a better way to satisfy their audience, thanks to AI.

But to fully utilize its wide range of capabilities, here are 5 important steps to consider.

Explore the various AI niches

When unsure as to where to start, you must always weigh your options.

The best way to do this is to closely examine all the branches of AI before choosing the one that can meet your business needs.

An example is generative AI which helps to create texts, images, or other media in response to prompts.

It also creates new data similar to its training data.

Therefore, it is very different from the traditional AI that is used to analyze data and make predictions.

Be clear about your pressing problems

This is the crux of relying on artificial intelligence in the first place. Technology solves problems and AI is no exception.

Figuring out the areas your business needs improvement is your job and finding solutions is the task of artificial intelligence.

In figuring out these problems, you can take note of the following questions:

What is your business’s biggest selling point?

What is its greatest weakness?

How can you manage that weakness and possibly turn it into a strength?

Where do you want to see your business in the next few months/years?

Is that goal/destination attainable with the chosen AI?

The answers to will help you figure out where to start and devise a plan.

Know your current strength

 Finding a nexus between what you can do and what you aspire to achieve in the nearest future is one of the cardinal points of decision-making.

As a C.E.O., you don’t want to move without an objective. Know what you can do and identify how AI can help you improve.

The common areas where most small and medium-scale enterprises usually need help include improving customer experience, marketing, and content creation, among many others.

Use what you have to get what you want.

Understand that AI has its limitations too

 Artificial intelligence works on data it has been fed and cannot generate ideas on its own. It cannot be creative.

Apart from this, understand that machines lack emotions, so matters bordering on ethical principles or conduct cannot be judged by AI.

In all you do with this technology, man is the one who must make the final decision.

AI needs to work on guidelines and data to be effective, therefore feed it these.

Consult an expert

Book an appointment with an AI expert as they are in the best position to guide you through the journey of working with AI.

You don’t want to get lost midway, therefore you must seek the advice of someone with specialized knowledge in dealing with AI.

The art of understanding and maximizing AI is not easy to learn, it requires lots of experience and skills.

All in all, a journey of a thousand miles begins with a step.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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