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How to Research for a Blog Post

jean pierre fumey



how to research for a blog post

Content is everything. Or at least, it is extremely important in marketing and promoting web-based projects. In 2021, just about every business or personal venture needs to have a website to get noticed and taken seriously, and content is a central factor in generating interest.

Whatever your project, an interesting blog can increase your overall customer engagement. For example, if you are planning to share sustainability business ideas, a thought-provoking blog is a way you can engage with your audience. But before writing, you need to do blog post research.

How to Research a New Blog Post Topic

In terms of blog topic research, it is a good idea to define the topic clusters that you will write about. This can depend on the most prominent associations with any given field and the most relevant ones to your organization. For example, if you are researching a blog post topic on environmental issues, you can write about recycling, reuse, upcycling, carbon emissions reduction, and eco-friendly waste disposal.

When you are first researching new topic ideas, there are different approaches you can take. One of these is to begin with the problems your clients face, while another approach is to have a brainstorming session. There are many ways to find a perfect blog post idea. Look at Quora questions, Reddit topics, competitors’ keywords, search queries, social media trends, and so on.

Keyword Research for Your Blog Post

When you do research for a blog post, the keywords that are related to your topic can be helpful for generating ideas. There are many tools that can be used to assist in keyword research for a blog post, both free and paid services. Ahrefs and Semrush are the most prominent names in keyword research, but they may be too expensive for small businesses and entrepreneurs on a budget. It is often best to get started in SEO with the free Google tools like Google Keyword Planner, Google Analytics, and Google Search Console. Other useful free keyword tools include KWFinder, Answerthepublic, and Ubersuggest. Scrum tools will help you in project management.

How many keywords do I need for my blog post?

It is important to find the right balance of keywords in your blog post content. The recommended keyword density is from 1-2%, which equates to no more than 20 keywords for an article of 1000 words. They can be both long and short-tail keywords.

Doing Research for Your Blog Post: a Step-by-Step Guide

Once you have defined the topic and the main keywords, you can investigate the content for the post. Here are some suggested steps to take for those wondering how to research a blog post:

1. Look at popular articles on the same topic

Search results under a combination of keywords and queries for a topic can show you the content that is leading in your field. Analyze your competitors’ content and how much interest it generates.

2. Consult with your team and colleagues

Content creation is a team effort, so be sure to touch base with those members of the team that are already familiar with the topic.

3. Use stats and data from reputable sources

It is important to develop persuasive and credible content by referencing authoritative sources, such as academic research or recognized data platforms.

Doing this not only bolsters the points you are making in your content but it also helps you increase your search engines rankings.

4. Strengthen your content with trusted figures

Another way to strengthen the authority of a blog post is by turning to those with the most experience in the field. A quote or interview with a known expert can improve your content. It could also lead to a mutually beneficial collaboration for the purposes of business growth.

5. Write your blog post

When you have read all the relevant sources and collected the necessary data, you are ready to get tapping away on your keyboard. Don’t forget to proofread at least once for errors.

Make Your Blog Post Shine

Given that as many as 65% of people are visual learners, the way your content looks is essential to its effectiveness. Try to avoid long blocks of text that are difficult to read, make your content varied with different sections and media. Add photos, illustrations, videos, infographics, and other attractive visual elements. Consider your design and layout carefully, so your web pages immediately appeal to visitors.

For a blog post to be as successful as possible and result in the highest number of conversions, it’s essential to research and follow the mentioned steps. Remember these key points when you develop your content creation process, and you will surely notice the difference.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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