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How To Use Domain Names To Create Online Communities For Nearly Any Subject

jean pierre fumey



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 By Kimberly Michener, Sr. Director, Brand and Integrated Marketing at Identity Digital

The internet has revolutionized how we connect and opened countless possibilities for building online communities. Whether you are passionate about food, travel, finance, or any other niche topic, creating a website with a memorable and new web address name can help you become a leader in your field and build a following.

The Power of New Web Addresses

New web addresses (domain names beyond traditional options) give businesses unprecedented opportunities to express their digital identity. By using shorter and more memorable domain names leveraging meaningful keywords on both sides of the dot, these new domains can help improve SEO.

First, web addresses within new generic top-level domain extensions can provide greater clarity to search engines and users about the website’s content, making it more likely to appear in relevant search results. Second, these new web addresses can help differentiate the website from others with similar names or content, improving its visibility and authority in search rankings.

Engaging with Your Audience

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One of the key benefits of creating an online community is the ability to engage with your audience. You can respond to submitted questions or FAQs and create an online discussion board or forum for people to engage with. This can help you build a loyal following of people who are passionate about your subject matter.

Choosing the Right Domain Extension for Your Niche

To create an online community, you need a domain name that reflects your niche. Fortunately, there are many new domain extensions to choose from, so you no longer have to compromise your digital identity with a vague or long name.

For example, if you are passionate about travel, you might consider using a domain extension such as .cruises, .city, .zone, .world, .voyage, .vacations, .travel, or .tours. Similarly, if you are interested in food and drink, there are domain extensions such as .coffee, .catering, .cafe, .wine, .vin, .restaurant, .recipes, .pub, .pizza, .organic, and .kitchen. For finance-related topics, consider .accountants, .capital, .cash, .credit, .creditcard, .estate, .exchange, .finance, .forex, .fund, .holdings, .investments, .loans, .money, .tax, and .trading.

Examples of Online Communities Built with New Web Addresses

Building an online community can help you become a go-to expert in a specific niche by creating your website with a web address related to your topic. You can use your website to offer your community members tips and advice on what to do, where to go, how and when to do something, and who to contact. To ensure the success of your online community, engage with your audience and respond to their needs. Some examples of online communities built with new web addresses include:

  • travel: Provides a platform for travel enthusiasts, offering them a space to find inspiration, connect with fellow travelers, and anticipate their upcoming journeys.
  • recipes: Functions as a social platform for home chefs, enabling them to conveniently gather and organize their recipes, discover their friends’ culinary creations, and collectively explore an extensive collection of recipes.
  • accountants: This platform assists accountants in establishing an accounting firm that is not only efficient but also highly rewarding, ensuring a pleasant experience for both the accountants and their clients.
  • wine: With a focus on artisan wine, brings together a diverse membership of over 1000 wine producers, restaurateurs, students, and enthusiasts from around the world, fostering connections and collaboration within the wine community.

Ensuring a Strong, Unique, and Protected Online Presence

These new web addresses indicate that your company is forward-thinking and on the cutting edge. They empower you to make every word count and express what’s unique about your business from the first impression — before and after the dot. Moreover, many new web addresses include free anti-phishingfeatures, essential for protecting your business and your customers. Be sure to check with your domain registrar to explore the available options.

Take the First Step Today

Creating an online community around your niche is a powerful way to engage with like-minded individuals and establish yourself as an authority in your field. With so many extension options, there has never been a better time to create a memorable domain name that reflects your authentic digital identity. By using new web addresses that incorporate keywords related to your niche, you can personalize and express your creativity in ways that were impossible before. Using new domain extensions you can build a more optimized and relevant online presence that can help you attract and engage with your target audience more effectively and memorably.

Kim joined Identity Digital in 2021. She heads up brand and integrated marketing and was instrumental in spearheading the successful Identity Digital rebrand and consumer campaign launch. Kim brings two decades of marketing experience from both agencies and enterprises in tech and various other industries. Before Identity Digital, she managed the advertising program at Epson America.

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Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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