Instagram by itself is a great platform for marketing businesses, products, brands, and services. However, there are some tools that can further enhance your marketing skills. These tools help you with analysing your audience, scheduling your posts, and much more.
To attract more followers on Instagram, you will have to understand the audience that you cater to. Create your posts in a way that encourages them to follow your account. Learn more about their demographics and pay attention to their comments on your posts.
These are some ways in which you can gain engagement on Instagram. In this article, we will introduce you to the 5 best tools which you can use for this purpose and boost your popularity on Instagram.
Plann is a social media management tool that helps you create, design, and schedule your posts. You can also analyse the engagement that you get on each post. This tool helps you to organise your feed grids in any way that you want, and it also helps you create
You can see all the statistics pertaining to your posts and Stories, such as which performed the best, which hashtags you should use more, and which aesthetics worked the best. Another exciting feature of this tool is that you can jointly run an Instagram account with your team.
Plann has picture editing tools and can help you create your own strategy for posts. This strategy is based on themes and statistics that will increase audience engagement. Additionally, you can also view a calendar with your entire schedule of posts and Stories.
The tool is available for free, and there are four types of paid accounts that you can opt for, based on the size of your business. These plans start at $7 per month and go up to $107 per month.
Awario helps you find mentions of your brand or company throughout websites and social media platforms. This helps to give you an insight into the image that your brand has across your clientele, competitors, and other businesses.
You can also analyse where your audience comes from and what their demographic is. By understanding the reach of your company, you can develop more marketing strategies to grow more. This tool helps you to compare yourself to your competitors which can give you a good idea of where you stand in the market.
Influencers in your industry can help publicise your brand by partnering with you, and you can identify such influencers using Awario. The tool also provides users with a feature called Awario Leads which helps connect you to people that may be looking for a product or service that you offer.
You can avail numerous other helpful features offered by this tool with an account starting at $24 per month, which is billed annually.
3. Instagram Ads by Mailchimp
Mailchimp is a tool that helps you create ads on various social media platforms such as Instagram and Facebook. Instagram Ads by Mailchimp will analyse your audience and provide you with statistics that can help you create ad campaigns on Instagram to attract more people to your page.
It also helps you to target an audience and reach them using your ads. This is done by analysing their demographics and targeting people who have already visited your website.
You can expand your audience by finding more people who are similar to your existing followers. This helps you to narrow down the type of content they may be interested in, which can guide you on what type of ad campaign to create.
The process is done in 3 short steps, choosing your target audience, designing your ad, and submitting it. You can avail the basic features of Mailchimp using a free account, but based on your company size and the work you need on your ads, you can choose a paid account.
Contests and giveaways are a great way to boost the popularity of your brand. The audience gets more engaged with your brand and this helps you grow rapidly. You can manage all such contests using ShortStack.
This tool helps you to create landing pages for your contests, quizzes, giveaways, and more such interactive virtual events. ShortStack also helps you manage your team by providing separate login credentials to all.
You can analyse your performance based on how many people interacted with the landing pages and participated in the contests. Do all this and more with a free trial, which you can cancel anytime or upgrade to a paid account, starting at $99 per month.
5. Social Rank
Social Rank is an invaluable tool that you can use to manage your audience on Instagram. You can filter your audience by their geographical location and how valuable they are on the basis of their influence on the platform.
This is done by analysing each of your followers to find influencers who follow you. It allows you to narrow down on social media influencers who would be willing to collaborate with you and advertise your brand.
You can avail basic Social Rank features with a free account, and can even upgrade to a paid account, starting at $99.99 per year.
These 5 marketing tools are what can help you ace every aspect of social media marketing on Instagram. Start using them today and boost your brand!