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How To Use Keywords On Your Marketing Strategy Effectively

jean pierre fumey



-keywords marketing strategy-

When it comes to core SEO services and marketing strategy fundamentals, keywords come first to everyone’s mind. As there is so much information available online for keyword optimization, picking up the right one feels overwhelming.

Especially, while building a marketing strategy, it’s important to pick the right keywords as it will help you attract more customers cost-effectively.

In this post, we will go through the best strategies to use keywords on your marketing strategy to ensure you get the maximum results. Whether you have just launched the website or run it for a while, we have you covered.

Website optimization

Before you completely focus on a marketing campaign, it’s important that you first optimize your website with the right keywords. As all the visitors are going to visit a website in the end, you need to ensure that the website pages and landing pages are also optimized. When your website ranks organically along with getting traffic from the marketing campaigns, it brings double benefit for your website.

Make sure you’ve optimized the page’s content with the right keyword density that is sufficient to rank and drive traffic. For optimizing web pages, follow the simple on-page SEO checklist and it will cover the most things that you need to perform. From meta tags to content optimization, Alt tags optimization and so on, just ensuring that basics are right, you are much ahead of the competitors.

Content development

While developing a content strategy for your marketing campaign, you need to ensure you have a keyword strategy for all the content pieces. Many people plan the content calendar and forget about how to make the content reach more substantial with the right keyword optimization. So, whenever you plan for content topics for the marketing campaigns, prepare a dedicated task sheet for keywords mapping. Plan out which keywords you will use in the content along with their search volumes and other details.

When you create content for your social campaign, treat them as a long-term investment as it will act as a catalyst in boosting your brand identity. You can use Google’s Keyword Planner tool to find out keywords with high volume that can help you reach your target audience faster. Even if you are not running ads, you can use the keywords to write content for landing pages.

Keywords for branding

Branding is important for a business no matter if you are a startup or an already established company. The more you focus on branding, the more focus you will attract from the customers. Focus on keywords that sum up your brand and the services/products you offer. Pick related keywords to your brand and use them in blogs and landing pages to drive more traffic to your business.

Along with content, you can use these keywords to optimize social media profiles. By optimizing social media profiles using targeted keywords, you can rank social media profiles along with your website. With social media platforms booming as more people are coming on it, companies can leverage the content to gain an edge. To gain more profitability, it’s important to focus on branding and bring more business leads.

Guest posting

When it comes to guest posts, the majority of people only look at this activity from the perspective of backlinking. While pitching topics for guest posting, think of it as an opportunity to include it in marketing strategy. The guest post should also add more value to your company’s overall marketing strategy.

One thing you need to ensure is that the guest post that you are publishing should be more information-driven as it will add more value. Guest posting brings in dual benefits – as it drives more traffic, and also helps your company to strengthen market positioning.

Email marketing

Email marketing is among the most effective and ROI-driven marketing tactics that can drive substantial profits for your company. You can use targeted keywords in the email copy to attract potential leads for your business. 1$ spend on email marketing brings in a revenue of $44 and the highest of all. Optimizing email marketing with the right keywords can help you grow your reach towards the right audiences.

If you are not including email marketing in your marketing strategy, it’s the right time to integrate it into your marketing strategy. Use the keywords in the Email subject line and body to ensure the right keyword density to bring maximum traction.

Final thoughts

Using keywords in your marketing campaign can drive substantial results to your company and you can gain a competitive advantage. Whether you are a startup or a growing company, it’s important that you plan every marketing strategy with the right keywords as it will help you outperform your competitors smartly. Get started with SEO India Online and for keyword optimization now and thrive online on massive success.


Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

1 Comment

1 Comment

  1. abhi ja

    09/23/2021 at 9:02 AM

    Great Work!!!
    Thank you for sharing information.

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