LTX Studio and the New Use Cases for AI Video

When the first apps appeared using generative artificial intelligence (GenAI) to edit photos and videos, some scoffed that it was just a cute gimmick. But Lightricks, the AI innovators behind Facetune, Videoleap, Photoleap and Popular Pays, is among the companies making it clear that AI video editing has serious potential.

The company has just announced the release of a new version of LTX Studio, its popular AI filmmaking app, which leverages AI to power advanced storytelling capabilities. The new version comes just two months after a major new update, Visions, was released, and six months after the app itself was launched.

The new version removes the waitlist, with a tiered pricing structure that has options ranging from a free plan to enterprise-level plan. This opens up AI video storyboarding and creation to all users, offering easy access to independent users as well as extended capabilities for large companies.

With the new version, more businesses can put AI to work for their needs. We’re seeing more use cases arise in more verticals and industries, as LTX Studios and AI make video storytelling easier and more accessible for a variety of different situations.

Leveling the Playing Field for Filmmakers

Many news publications ran headlines about the Hollywood screenwriters’ strike, emphasizing opposition to AI in filmmaking circles. However, the response to LTX Studios has been anything but hostile. Filmmakers are keen to experiment with shot angles and fantastical settings that would be prohibitively expensive if they had to be captured with cameras. They’re also embracing the option to automate tedious tasks like adding details into frames and ensuring consistent characterization in post-production.

“It’s our belief that giving people the tools they need will lower the barriers to entry for novice creators who don’t have fully-stocked studios, extensive staff, or significant resources,” said Zeev Farbman, CEO of Lightricks, adding that “With AI, more creators can realize their vision, democratizing the creative experience.”

What’s more, video creators are adopting AI to help them ideate and experiment with different approaches until they find the best way to actualize their creative vision. LTX Studio makes it quick and easy to produce professional pitches from a script or just a sentence, apply a specific visual style across the entire video using any visual reference, and view a range of styles and options in seconds.

Removing Limitations for Marketers

Marketing teams are eager to use the same features that filmmakers love. They need ways to generate compelling video assets at scale and under time pressure, to meet increasing consumer demands for high-quality video.

The new version of LTX Studio brings even faster and easier content generation, thanks to novel features like “Frame Creator” and “Keyframe Control.” These enable users to produce visually compelling storyboard frames from their own prompts and scribbles, and to create new frames to seamlessly fill in a video between defined start and end points.

The ability to experiment with new concepts and quickly turn them into professional video can be a gamechanger for marketing teams. They can get more creative about the content they produce and campaigns they run, and shake off limitations of budget or equipment. For example, they can use AI to visualize different locations for a photo shoot or different visual styles for a marketing campaign, and then make informed decisions about which will be more effective.

The financial services platform eToro recently put LTX Studio to good use by collaborating with Lightricks to create an AI-generated ad which aired during the Olympics. “The process allowed us to imagine without the boundaries that we usually have in real life,“ said eToro’s chief marketer, Nir Smulewicz. “It was a really interesting process to live through. It gave us the freedom to dream, to iterate and to add more elements during the editing process.“

Opening Opportunities for Creative Collaborations

Collaborations have been a source of creative success for some time now, for creators as well as agencies working with multiple stakeholders and clients. The new LTX Studio release includes new tools to improve these workflows while integrating AI ideation and editing capabilities.

The new collaboration features remove friction for teams to work together more efficiently. The app now supports live edit views, so that everyone can share ideas and respond to experimentation in real time. There are plans to release additional collaborative tools like commenting and suggestions in the near future, to enhance the shared workflow.

Legendary Dream Theater keyboardist Jordan Rudess recently showcased the power of collaboration and AI video editing with his newly released music video, “Shadow of the Moon.” Lightricks and Rudess ran a competition for the unique video concepts for the song, and the winning submission was turned into a video using LTX Studio software.

Jordan commented that “Creating the ‘Shadow of the Moon’ video with Lightricks was an incredible experience. Working with such a talented team and the contest winner, and using Lightricks’ new cutting-edge LTX Studio software, brought my vision to life in ways I couldn’t have imagined. This collaboration truly showcases how powerful it is to combine music with innovative visual storytelling.”

Conclusion

It may not be possible to automate creativity in the visual arts, but it is possible to grease the wheels with the help of AI. Lightricks is committed to adding more functionalities and making it even easier for users to actualize their creative vision and produce compelling visual content. AI video editing is continuing to open up new use cases all the time, and more industries and verticals are discovering the power of AI video tools.