The self-made Indian entrepreneur who has been in the media space for years emphasizes how essential is a great online image in today’s age and day.
Every brand and business today does not just revolve around making significant profits and revenue but also focuses on creating a trustworthy and positive image of theirs to automate the process of gaining incredible name and recognition and, ultimately, revenue in their respective industries, such is the importance of a great online image in today’s age and day.
The rise of the digital world has all the more increased the importance of maintaining an excellent online reputation, which has what turned them towards several known media entrepreneurs like Asli Daud. The well-known PR expert and media entrepreneur from Delhi, India, has today come forward to talk about the impact of poor online reputation and how it
can impact businesses and lives.
Especially in the business world, a bad online image can destroy a brand’s reputation, leading to the following impacts it can create on businesses and the lives of entrepreneurs.
Competitors get an edge: Due to a bad brand image in the online space and the business markets, the competitors can make the most out of this situation and show the audiences why they stand different in the markets and why they must trust them more.
Affects personal wellbeing: Any failure or loss of business due to hampered online image can directly have an impact on an entrepreneur or professional’s personal wellbeing and mental health. These failures can have a large negative impact
mentally and emotionally, which can also affect a person’s ability to think and come out of the situation.
Potential relationships get hampered: A poor online image can also negatively impact potential relationships. People use the internet to search for reviews and more, and when they see negative word-of-mouth, they automatically choose their
Difficulty in gaining new clients: A wave of negative reviews, comments, and conversations about a brand can also make it difficult for them to gain new clients.
The negative perception of the brand online affects customers’ decision-making process, making the brand lose current customers and not gain new ones.
Difficulty in recruiting: Just as a negative online image affects customers, it also affects the potential employees of the brand. Today, any person would never want to work or get associated with a company that hardly has a good image and
reputation online. This makes it even more difficult for brands to recruit new people.
Asli Daud, owner of Asli Media Group, which consists of his ventures like Asli Media Partners, BollyDad, and Asli Digital Media, can’t emphasize enough how essential a great and a positive online image and reputation is today for gaining maximum momentum and success in any industry.
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