Mobile Commerce Trends For 2024

Mobile commerce has been steadily on the rise for a number of years. Now, more than 50% of web traffic comes from a mobile device, so it is clear that people are using their smartphones more and more for online activities. Mobile commerce is rising in popularity as it brings an extra level of convenience with people able to easily shop no matter where they are, whether this is in a coffee shop, at the gym, on a break from work, or even in bed! Mobile commerce is also constantly evolving, so this post will look at a few of the main trends shaping mobile commerce in 2024.

Mobile-First Design

 As mentioned in the intro, over 50% of web traffic comes from mobile these days. This means that ecommerce businesses must develop mobile-friendly stores to ensure a smooth user experience. This means having content that loads properly on a mobile device, fast mobile loading times, and a website that is easy to navigate with large icons.

 Augmented Reality

 Augmented reality is an exciting tech development that is changing the shopping experience for users. Augmented reality allows people to use their mobile devices to see products in a “real life” setting. As an example, a user will be able to use augmented reality to “try on” a pair of sunglasses with a digital overlay on their face. Buying online is always a risk for the consumer as you cannot physically see or hold products, but augmented reality can reduce risk by giving users a better idea of what to expect from the product.

 Mobile Wallets

 Mobile wallets like Apply Pay and Google Pay can also streamline the shopping experience for users. These digital wallets allow for the fast, simple, and secure payment for goods online without the need to constantly enter payment information. Consumers can get frustrated with complex checkout processes, so mobile wallets are a great way for ecommerce stores to streamline this process.

 Freight Shipping Comparison

In many cases, people need to arrange their own delivery for goods purchased online. This is particularly true when shopping in the second-hand market and for bulky items like furniture. In these situations, consumers are looking to make savings by using freight shipping comparison platforms. Freight shipping platforms allow you to gather quotes from various freight shipping companies in one place. You can also make further savings with less-than-load (LTL) freight shipping, which involves paying for space on a vehicle that is already completing a similar journey.

 Voice Commerce

 People are also becoming increasingly reliant on voice assistants like Google Assistant and Siri. This has spread into the mobile commerce sector, with people now completing entire transactions simply via voice command. This provides a hands-free shopping experience and can streamline the entire process.

 These are a few of the biggest mobile commerce trends that are shaping 2024. Mobile commerce continues to rise at a steady rate with people enjoying the convenience that shopping on a mobile device can bring. The industry is also constantly evolving, so it is helpful to be aware of the latest trends driving this change.