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MVP Solution from Scratch: How Plavno Helped an Education Platform Rock Online Services while Saving Resources

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What does it take for a promising educational startup to grow into a full-on online school that caters to learners no matter their needs, location, and technical possibilities? The short answer is – a comprehensive MVP created by a team of professional software developers. And as many businesses opt for outsourcing softdev today, choosing the right IT company is crucial to the success of a rising digital brand.

Several months ago, Plavno – a web and mobile software development company – received an MVP request from a steadily growing online music education school whose mission is to employ edutainment to engage and inspire learners. The platform felt the need to expand its online presence and launch a digital learning space where teacher-learner communication would be seamless and productive. That would include developing a web app featuring a video communication service and other communication channels.

Getting to the Bottom of the Client’s Needs

The Plavno team took on a challenge with vigor and enthusiasm. The preparation stage consisted of several crucial steps that would ensure a comprehensive solution building:

  • personal video-call consultations with the client to outline and specify the request and its scale;
  • comparative research of the niche and competitors that allowed Plavno to determine the platform’s strengths, possible improvement vectors, and customers’ pain points;
  • establishing the project budget that would help the company understand development costs and predict product and marketing spending both before and after the launch.

With no stone unturned at the preparation stage, Plavno was fully equipped to get down to work on the MVP.

The Journey toward the State-of-the-art LMS Solution

Once Plavno gained a comprehensive understanding of the client’s business request, the company’s team of forward-thinking web soft developers got to work. To cater to the education platform and its learners’ need for interactive learning, Plavno worked out a multifaceted product that includes:

  • A mobile and web app with a rich feature set;
  • WebRTC based video-calls for engaging 1-on-1 video lessons;
  • A high-quality audio-streaming solution crucial for a platform that focuses on music education;
  • A swift call and chat service.

Speaking of… Why WebRTC?

To bring the quality of online music lessons to a completely new level, Plavno implemented WebRTC – a modern technology that allows apps and websites to stream audio/video media and directly exchanges arbitrary data between browsers. It’s based on peer-to-peer connectivity – no need to install additional plugins or applications to make it run smoothly.

WebRTC is a great way to develop interactive video communication in real-time. This is exactly what an online school needs to engage learners and arrange quality teaching sessions. This technology is the true powerhouse of the learning management system (LMS) Plavno built for the client.

This was not the first time Plavno used WebRTC in their project. In fact, the company is a prominent expert in the WebRTC technology and its implementation. IT specialists from Plavno underline that WebRTC ensures high quality communication, excellent data security, and adaptivity of a digital system. The company applied WebRTC to such solutions as a telemedicine platform, various messengers, and now it’s found its use in an online music school web platform.

Continuous Client Support as Plavno’s Top Priority

While the Plavno team was working on the software solution for the LMS, the client – an ambitious and promising startup at the time – worked on raising investment funds for further growth. Working with Plavno allowed the client company to:

  • optimize the product development budget;
  • focus on attracting investors;
  • create an efficient marketing campaign to target potential customers.

Halfway through the soft production stage, however, the startup stumbled upon a temporary lack of investment and hit cash deficiency. The company’s representative swiftly contacted Plavno to deliver the unfortunate news – it couldn’t pay for the software development services in a timely manner.

Where another contractor would have immediately withdrawn from the project, Plavno decided they would not abandon their client due to these difficulties. In fact, Plavno not only continued to work on the LMS and build its rich feature set but also stayed in touch with the client to help them navigate other business processes.

This approach based on dedication and loyalty quickly paid off. The client managed to resolve the financial problems and secured the second round of investments for the project just a couple of months later. The startup founders underline that Plavno’s support played a major role in the success of the client company’s growth and transformation.

Leaving It to the Pros

Why did the client choose Plavno for their digital expansion endeavor? And why put software development in the hands of professional web soft creators in general?

The short answer is – an expert development company will save you time and money while providing you with a powerful, agile product that is not only relevant for the client’s current business purposes. A properly built MVP adapts to the client’s future growth trends as well.

This is exactly what Plavno strives – and manages – to do for its customers. Plavno is a dynamic web and mobile software development company with a focus on building custom B2B and B2C applications for eCommerce and e-learning featuring new technology and agile approaches. Even more importantly, it’s a company that puts customer satisfaction first – and it shows in many of its client success stories.

It supplies companies with highly expert IT professionals to form or supplement an existing in-house developer team via hybrid or remote workflows. In other words, what clients get is a strong IT team that’s ready to work with and for them right away – it’s an excellent approach for improved business scalability and reduced labor costs.

Besides, Plavno is not only an IT outsourcing agent. Throughout a decade of productive work, the company has rolled out a variety of software solutions built from scratch that are now thriving on the market. That’s why Plavno is not simply a group of talented coders – it’s a team that knows the intricacies of business operations inside out.

The Thriving Results

The MVP built by Plavno is now a full-scale online music education platform based on video lessons with top music educators. The platform app is not only seamless and user-friendly – it’s an excellent educational tool accessible to thousands of learners.

Thanks to Plavno’s slick solution, the client company is now enjoying revenue growth at a higher rate, faster customer acquisition, and higher levels of customer satisfaction. The school is still collaborating with Plavno to work out new exciting solutions for better online education opportunities and further business growth.

This customer success story is just one of many throughout Plavno’s 13-year journey in the web soft development market. Over the past year, the company has taken part in more than 80 projects in various spheres ranging from SaaS and blockchain to healthcare and e-learning. Many of these projects have already established strong market presence and stood out from competitors thanks to Plavno’s knowledge of business processes and local markets.

Time and time again, the Plavno brand shows that superb technical expertise in combination with agile business strategies is the key to creating IT products that will help businesses grow, scale, and thrive for the years to come.


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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