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Northell announces rebranding to scale development services as RewiSoft




RewiSoft is a software development company that offers end-to-end services, empowering businesses and their users with tailored tech solutions. Formerly known as Northell,  RewiSoft is pleased to announce the completion of a comprehensive repositioning and rebranding.

The company was established in 2019 in Ukraine as a product and UX/UI design agency, serving diverse clients worldwide. In response to the ever-increasing needs of its clients, the company rapidly expanded its service portfolio. By 2023, end-to-end mobile and web development had become RewiSoft’s primary focus. This shift prompted a strategic repositioning to better represent its current identity, mission, and core work principles. These changes also reflect the company’s commitment to revising existing software solutions and developing new ones, all with a strong emphasis on improving usability and enhancing business outcomes.

Now, RewiSoft is expanding its customer-oriented approach to encompass a broader spectrum of services, including end-to-end mobile app development, web app development, UX/UI & product design, end-to-end web development, dedicated teams, and more. The company is now a global presence with offices in Poland, Estonia, the USA, and Ukraine, serving over 100 clients from 46 countries.

“We’ve introduced new approaches, integrated them into our business model, and inspired our team to deliver tangible results,” says Vasyl Polych, the RewiSoft CEO. “This transformation will empower us to grow alongside our clients, helping them adapt and develop digital products to meet changing user and market needs. I’m encouraged that our renewed approach will not only remain committed but also will help to scale clients from different industries.”

A new brand with solid attributes for more efficient collaboration

“More than 30% of our clients return to us, and every fifth comes to us on recommendation, but we strive to improve these indicators as well. The company’s repositioning and rebranding go beyond surface changes to achieve this. It’s about unique value delivery for us and reflects our strategic approaches, identity, mission, and core work principles,” says Iryna Isakina, The RewiSoft CMO.

The company carefully chose its strengths and unique selling points, aligning them with the brand throughout client interactions. The aim is to ensure every interaction embodies RewiSoft’s commitment to improving software solutions for better usability and business outcomes.

Iryna also added: “I am confident that these changes will not only fortify our bonds with our existing clients but also render us more approachable and comprehensible to those new to our fold.”

Particular attention was paid to branding to make it memorable and reflective of the brand’s essence. The RewiSoft logo was created in a flat, minimalistic style. Using two figures represents the idea of a platform where clients can rely on us, highlighting the company’s dedication to building long-lasting relationships to guarantee the delivery of sustainable software solutions. The base colors – black, white, and violet – convey a sense of strictness, while violet highlights our strength and flexibility.

“Aligning our new brand with our evolving business model has been a challenging task, yet our team has consistently delivered remarkable results and remained steadfast in carrying forward the brand’s mission – delivering tech products that empower users and businesses worldwide. We believe that our rebranding marks the commencement of an exciting new chapter in our company’s journey, signifying innovation and providing our clients with an even more enriching experience. This, in turn, will foster stronger connections and drive our common growth,” summarized CEO Vasyl Polych.



RewiSoft is a full-cycle outsourcing software development company. The company’s primary expertise lies in sophisticated mobile app and web product development, with a user-centered strategy to enhance engagement and create fulfilling experiences. With a 4.9-star rating on Clutch and a stellar 5-star reputation on Trustpilot, the RewiSoft team delivers exceptional service excellence, prioritizing agility, and tailored solutions that align with the client’s vision.

For more information about RewiSoft and its rebranding, please visit our website at

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