About two years ago, Instagram started using a new algorithm to determine whether content would be shown or hidden based on its predicted level of engagement. For marketers who want to increase their brands’ reach, getting more likes is crucial, as they demonstrate that users have interacted with a piece of content.
When you create content that helps grow your popularity with instagram likes, you’ll naturally reach a wider audience. Here, we’ll share a few helpful strategies on getting more likes on Instagram.
Reach More People with High-Quality Content
One of the best ways to get more likes is to create content that reaches farther. The algorithm pushes articles, links, and photos to real people who are likely to consume similar content, thereby generating likes naturally and quickly.
Work With Freelancers
Whether you’re an up-and-coming influencer or a startup owner, Instagram success is dependent on publishing compelling, eye-catching content that makes users stop scrolling and pay attention. If you’re not the artistic sort, hiring a freelance videographer, graphic designer, or photographer is an easy, inexpensive way to create like-worthy content.
Use Analytics Tools Wisely
All online marketers know that content is king, but the quality of that content matters. To bring constant improvements in content quality, you’ll need to rely on data. Using an analytics tool will help you understand the ways viewers engage with your content. With the real-time data these tools provide, it’s easy to see which types of content resonate with audiences.
Team Up with Influencers
Most marketers who use influencer strategies believe in their effectiveness, and that’s why well-known brands like Samsung have worked with influencers to develop Insta-worthy content. With the right partnership, brands can improve the “street cred” of content that would otherwise be overlooked.
Branch Out into Mixed Media
Where it was once a mere photo-sharing app, Instagram has turned into a fully-fledged social media site with a range of content types. The strategies that work for certain brands won’t always work for yours, and that’s why it’s best to experiment with photos, livestreams, videos, and Stories. By branching out, you’ll quickly figure out which types of content your target audience prefer.
Have a Contest
While Twitter and Facebook contests aren’t as popular as they once were, they’re alive and well on Instagram. A great contest will get existing followers excited, and it may even reach some new ones.
Learn About the Audience
To see success as an Instagram marketer, you’ll need to anticipate followers’ interests – and marketing persona development is the best way to do it. Some of the world’s biggest brands use buyer personas to create ad campaigns that audiences are likely to enjoy.
Write Better Captions
While Instagram is still, at its core, a visual platform, captions still do much to get users’ attention. National Geographic and other brands are masters of the art of caption writing, and well-crafted captions increase the likelihood of user engagement.
Focus on UGC
Also referred to as user-generated content, UGC is created by customers and followers. It provides the social proof needed for skeptical followers to engage with a brand, and it cuts through the clutter of highly processed, stylized content.
Share and Share Alike
Creating fresh, relevant content is the cornerstone of a successful Instagram marketing campaign, but it’s equally important to share high-performing pieces from others. It’s very unlikely that all your followers will see every post, but sharing popular content is another great way to engage with existing Insta followers and find new ones.
Another way to become more popular on Instagram is to post at regular intervals. Brands that only post occasionally often find that their followers have lost interest, while those that post too frequently may drive them away. It’s best to find an in-between that works – and stick with it.
Show the Blooper Reel
Some of Instagram’s most popular accounts are those whose owners look like they’re always having fun. While beautiful videos and photos are vital, it’s just as important to show audiences that you’re a human who makes the occasional mistake, just like them. By sharing the occasional blooper, you’ll naturally get more likes and show audiences your lighter side.
Follow These Tips to Get More Likes and Increase Customer Engagement
Building a loyal following and getting more likes from a brand’s target audience is difficult, but it’s not impossible. Marketers should combine great content, well-written captions, and thorough analysis to develop compelling campaigns that gather more likes and drive engagement. When they follow the tips in this guide, those benefits will come naturally.
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