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SEO: How to optimize a site for organic (natural) referencing?

jean pierre fumey



seo comment optimiser un site en referencement naturel

If you have a website, you’ve probably heard the word SEO more than once. This technique is vital when positioning your business on the internet and growing in terms of conversions, traffic, sales, and visibility. But how can you optimize the organic reference? This is what we are going to talk about in this SEO guide.

Developing an SEO strategy is the best thing that an entrepreneur who wants to increase sales and reap great benefits from information technology should do. It is extremely important to respect all the rules set by Google if you want to rank at the top of search engine results. First, you can achieve this by hiring an SEO agency especially if you’re not conversant with this technique or take time to learn it.

Best practices and techniques

The domain

The domain is an important element in SEO because that is the first thing Google reads about you. Therefore, the importance put on the words that make up your domain is greater than the same keywords placed in other parts of the website.

Web hosting

The loading speed of your site is an important factor because users quickly exit a slow website and also such a site ranks low on search engines. Therefore it’s vital to work with a good service provider so that your website can always load very fast.

Easy to navigate

You should build a website for people not for search bots. That is why you should pay special attention to how easily your users can navigate and find information on your site. An easy to use platform will always have high traffic.


Keywords are the first thing that comes to your mind when you think of SEO. Maybe because everyone is starting to learn how to optimize a website for Google and users.


Aside from the “On-page SEO”, you should think about backlinks. These

are all the links that point to your website from the outside. To Google, links are an important element that influences “Page rank” which shows the reliability rating that Google has on a website.

SEO goals for your business

Through these strategies, it is possible to increase your sales. Which obviously translates into higher profits for the company. For all of these reasons and due to the complexity of advertising in traditional media such as radio, television, and print, SEO has become the go-to option for all brands interested in growing their business.

Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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