It’s no secret that social media is one of the most powerful marketing tools available to businesses today, both large and small. In fact, a recent publication from LinkedIn claims that 71% of small to midsize businesses use social media platforms to market themselves. But with so many platforms and strategies to choose from, it can be difficult to know where to start. In this article, we’ll discuss the importance of video production for small businesses and how copyright-free (AKA non-copyrighted music) and royalty-free music can help you add a level of professionalism to your videos. Let’s get started!
Quality Video Content Can Help to Reach Your Target Audience
As the saying goes, a picture is worth a thousand words. And in the age of social media, video is worth even more. In fact, according to HubSpot, including video in your marketing mix can help you reach your target audience more effectively and boost your ROI. That’s because videos are highly shareable across all social media platforms, and they’re more likely to be watched all the way through than text-based content.
Think of ways you can bond deeply with certain demographics. It’s crucial to focus on your target audience because that audience will watch your videos and keep coming back. The goal is to make videos that your target audience will watch all the way through and enjoy.
Leveraging Several Social Channels at Once
Social media is an increasingly effective and useful way to connect with potential and current customers. If you’re not already using various social media channels to market your brand, then you’re missing out on a very big opportunity. In addition to being an excellent platform for sharing videos, social media provides small businesses with the ability to connect with their target audience in real-time.
For example, let’s say you own a small business that sells handmade jewelry. You can use social media channels to share photos and videos of your latest creations, announce sales and promotions, and even offer discounts to your followers. You can also use social media to answer customer questions, address concerns, and build relationships with your target audience.
It can be tempting to post your content on just one or two channels or even every social channel you can think of. However, the best strategy seems to be covering a base of a minimum of 4 or 5. As of this writing, we’d suggest Facebook, Instagram, YouTube, Twitter, and TikTok. And especially TikTok, as the popularity of short-form content is becoming more and more favorable in search results. Established platforms like Instagram are even re-focusing their efforts to mimic the newer platform in a number of ways.
Use Social Media Intelligence Tools to Measure Progress
There are a number of social media intelligence tools available that can help you measure your progress and determine which marketing strategies are working best for your business. Tools like Google Analytics, Hootsuite Insights, and Sprout Social offer valuable insights into things like reach, engagement, demographics, and even the sentiment of your posts.
This data can be extremely helpful in fine-tuning your social media strategy and ensuring that you’re getting the most out of your efforts. In addition, these tools can help you identify any potential problems or negative sentiments so that you can address them quickly and effectively.
Speak the Language of Your Audience
One of the most useful and significant things to remember when using social media to market your small business is to speak the language of your target audience. This means not only using the platforms that they’re most active on and creating content that appeals to their interests but also using the language they use.
For example, if you’re trying to target a younger audience, you’ll want to use slang and emojis in your posts. If you’re targeting boomers or a more mature audience, you’ll want to use proper grammar and avoid using too much slang and jargon. The key is to connect with your target audience on their level so that they can relate to your brand.
Find a Video Format That Works for You and Your Product/Service
When creating videos for YouTube videos or any other social media channel, it’s important to find a format that works best for you and your product or service. If you’re selling a physical product, then product demonstration videos are a great way to show off your wares. If you offer a service, then educational videos explaining how your service works and the benefits of using it can be very effective.
It’s also vital to keep your videos short and concise. In today’s attention-deficit world, people can have surprisingly short attention spans, so it’s important to make your videos as concise as possible. That being said, don’t sacrifice quality for quantity. It’s better to have one or two high-quality videos than a dozen low-quality ones.
Include Royalty-Free and Copyright-Free Music in Your Videos
Adding new music to your videos is a great way to set the tone and mood, as well as add some personality. However, it’s important to make sure that you’re using copyright-free music and royalty-free music. Copyright infringement is a serious issue, and using someone else’s music without permission can land you in some legal hot water. Fortunately, there are a number of stock music sites that offer all the non-copyrighted music you need. Try a reputable site like Soundstripe or Premium Beat, as these sites give you unlimited access to tens of thousands of tracks for you to use in any number of media projects.
The Bottom Line
There’s no doubt that social media is still the best marketing strategy for small businesses. It’s affordable, effective, and easy to use, and it gives you the ability to reach a large audience with relatively little effort. So if you’re not already using social media to market your business, now is definitely the time to start. And if you’re already using social media, then make sure you’re using it effectively by following the tips outlined in this article. Just make sure you’re having fun and showing off your personality, and your users will notice. The effect you can have with your videos is sure to get you some quick results.
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