We talked to Suna Zoabi-Othman of Tawazon about the App that helps clients start their inner journey with balance, and she had the following to say:-
Tell us about Tawazon App.
Suna Zoabi-Othman: Tawazon App offers short guided meditation backed by scientific evidence. When opening the App, you’ll be able to choose the most dominant emotion you’re experiencing and based on your choice, the App will personalize and recommend the most effective meditations for you. Tawazon app incorporates sophisticated artificial intelligence technology to ensure you are getting the best experience possible.
Tawazon’s team consists of mental health doctors and mindfulness professionals and is focused on creating meditation sessions in the Arabic language which are designed for all Arab communities around the world, taking into consideration the important role the mother language plays in the effectiveness of meditation making the App a power tool to help you with the stress generated by our modern lifestyle.
Immediate, short training to help you lead a stress-free, better sleep, focused and creative life, simply by following a short (5 to 10 mins) daily guided meditations.9
What inspired the idea behind Tawazon?
Suna Zoabi-Othman: Tawazon was an idea that developed for a year before it turned into the final product. I got to learn about mindful meditation while driving to work for at least 3 hours every day, and through audiobooks and TED talks. One of the conversations was about mindfulness meditation, and I liked the idea. I decided to do my own research to understand more about brain activity before, during, and after meditation.
I realized that by providing this tool through Tawazon, we could bring positive change in emotional intelligence and the ability to better understand the feelings of oneself and others.
I saw an opening in the market where Arabic content for meditation was needed and filled in that gap. The application is available in app stores, and provides free and paid monthly and yearly subscription services.
What makes your brand unique?
Suna Zoabi-Othman: Tawazon is the first meditation App in the Arabic language, using scientifically-based meditations built by psychologists and using AI technology.
How have the challenges caused by the pandemic affected demand for your App?
Suna Zoabi-Othman: The demand for meditation during this pandemic is continuously increasing because people are facing many difficulties in their lives. People find Tawazon a very effective tool to help them deal with the stress, anxiety and to enhance their quality of life.
We at Tawazon, seek to improve the daily life of the Arab person & families by developing a mobile application that provides daily, short, and scientifically proven meditation sessions.
What did you achieve in 2020?
Suna Zoabi-Othman: Reaching to 23 countries – 4.6 stars in Apple Store – 4.3 Stars in Google Play – seed fund – 1st winner of MITEF award- IRC recommends on Tawazon on the official website – winning HUB71 – opening Abu Dhabi office – Rescue recommends on Tawazon – new Tawazon Version, AI-oriented – Tawazon featured by Apple – 1st meditation library for children in Arabic.
What are your future goals?
Suna Zoabi-Othman: Tawazon to reach every Arabic speaker in all parts of the world, and help each of them enhance the quality of their lives.
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